the hot girls who power the hobby-industrial-complex

as if you're talking to david brooks, but campier..... and FAR more interested in why *she's* dressed like *that*

Apr 30 • tariro makoni

115

32

10

closing the gap between aspiration and life.

your attention to 'the little things' isn't frivolous BTW...... it's chic. it's hot. and it's.. perfect.

Apr 20 • tariro makoni

124

36

7

March 2026

having a boyfriend may be embarrassing, but being married is still c*nt.

& other market signals this week

Mar 25 • tariro makoni

50

25

8

EIHG SH*T (pre-spring field notes)

for your consideration: a shortlist as we dip our toes into believing there *will* be a spring (ha!)

Mar 4 • tariro makoni

93

40

6

February 2026

Evil doesn’t die; it reinvents itself.

an explainer on how culture gets commodified, and why.. in the end.. we all end up paying for it.

Feb 21 • tariro makoni

59

17

6

THE ORBIT

we're shopping my notes app titled EIHG SH*T, and then i'm taking u around town w/ me during NYFW :D

Feb 13 • tariro makoni

82

21

5

The Row and COS are doing a real world reenactment of Challengers... I bet you'll never guess who Zendaya is ;)

and more findings from Lyst's Q4 2025 index

Feb 5 • tariro makoni

22

5

2

"Analogue" Does Not Belong to Everyone, Equally.

gramsci, bourdieu, friction maxxing, and in the end-- why it all matters for brands.

Feb 3 • tariro makoni

93

18

11

December 2025

STEALTH STATUS: What Ur Diamonds Say About U

less of a gift guide and more of a framework…. HAPPY HOLIDAYS x

Dec 19, 2025 • tariro makoni

111

19

4

SLEEP IS CHIC: a gift guide for the elusive (international) hot girls

GIFT GUIDES AS STARTER PACKS, VOL II

Dec 8, 2025 • tariro makoni

100

36

7

November 2025

So, You Wanna Be an Elusive International Hot Girl?

GIFT GUIDES AS STARTER PACKS, VOL I

Nov 27, 2025 • tariro makoni

154

27

14

your guide to shopping these holiday sales (like an EIHG)

thesis: we're not buying any stupid sh*t.

Nov 25, 2025 • tariro makoni

81

26

6