The Row and COS are doing a real world reenactment of Challengers... I bet you'll never guess who Zendaya is ;)

and more findings from Lyst's Q4 2025 index

Feb 5 • tariro makoni

19

5

2

"Analogue" Does Not Belong to Everyone, Equally.

gramsci, bourdieu, friction maxxing, and in the end-- why it all matters for brands.

Feb 3 • tariro makoni

80

16

9

December 2025

STEALTH STATUS: What Ur Diamonds Say About U

less of a gift guide and more of a framework…. HAPPY HOLIDAYS x

Dec 19, 2025 • tariro makoni

110

19

4

SLEEP IS CHIC: a gift guide for the elusive (international) hot girls

GIFT GUIDES AS STARTER PACKS, VOL II

Dec 8, 2025 • tariro makoni

96

36

7

November 2025

So, You Wanna Be an Elusive International Hot Girl?

GIFT GUIDES AS STARTER PACKS, VOL I

Nov 27, 2025 • tariro makoni

153

27

14

your guide to shopping these holiday sales (like an EIHG)

thesis: we're not buying any stupid sh*t.

Nov 25, 2025 • tariro makoni

81

26

6

THE RECAP: TM x Dr. Idriss — An EIHG Live

peaking behind the curtain with Dr. Idriss-- the board certified cosmetic derm who is somehow JUST as beloved by millions online as she is by NYC's…

Nov 21, 2025 • tariro makoni and Shereene Idriss

69

9

2

59:58

Literary Cowgirl; an eihg starter pack for fallwinter

and whatever else climate change decides to throw our way..... xoxo

Nov 19, 2025 • tariro makoni

129

35

12

The Row Is More Powerful Than They'd Like You To Think.

and more findings from Lyst's Q3 2025 index

Nov 6, 2025 • tariro makoni

50

5

6

October 2025

we're shopping my notes list (titled: EIHG SH*T)

everything but the kitchen sink -- hyperfixations, if u will

Oct 30, 2025 • tariro makoni

74

30

5

Hegemonic Patterning Officially Justifies The Collapse of Boyfriend Culture

A case study on the commodification of commodification, and how this emergent world order is scaffolded by the declining economic and symbolic…

Oct 30, 2025 • tariro makoni

102

18

6

Boho Minimalism; an eihg starter pack for fall

lots to catch up on, a two for one if U will...... xoxo;

Oct 23, 2025 • tariro makoni

164

67

5