TRENDING: TARIFF DRESSING; PART TWO

short n sweet, contd

**if you haven’t read part one, start here!!!! Lots of important theoretical context for the series :) HOWEVER, if you just want to know what the item is… read below!**

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Hi everyone!!!! Welcome back to our TARIFF DRESSING series!!! In part one, I spent much more time breaking down the how we got here, namely, that there is NOT enough coverage as it relates to the (hot girl) consumer response to Tariffs, based on current state signals + key economic parallels in American history.

Additionally, that tariff dressing is NOT the same as recession dressing, nor is it the same as a “recession indicator” (which, yes, lipstick, hemlines, eggs, and perhaps cigarettes ARE)… however, has anyone observed “is xyz a recession indicator” becoming exploited as rage bait online??? I love the internet’s democratization of who gets to publicly speculate/inform the key “signals” of our time… Marx would have crashed OUT if he had access to twitter lmfaoooo. ← MOVING ON.

Today, we’re going to discuss another emerging signal that feels more tariff-aligned than recession aligned. Where recession dressing tends to be more austere (minimalist/quiet luxury/normcore… wardrobe contraction), tariff dressing is more psychological. You’re not necessarily spending less, you’re rethinking where the value lands. And who said that the girls don’t love unit economics!!!!!!

We’ve spoken about this through line of emotional hedonism (read the prev tariff post for more), and that’s what brings us to the current state… have you found yourself thinking more about [redacted] lately?