TRENDING: The Q1 Lyst Index Dropped at 3AM - Here’s What You Should Know
a special report!!!!!
Goooood morning — I received a VIP preview (omg?) of the Q1 2025 Lyst Index which went live at…. 3am EST this morning. We couldn’t not dig in, so today’s letter is a special report featuring key themes worth noting if you’re a brand, founder, investor, or a very HOT consumer!! Let’s dig in;
The Row rose to #8 in Q1, up +1 from Q4 2024 (#9) and a significant YoY rise from their #16 spot claimed in Q1 2024. Not much to say aside from rich women continue to be aspirational, and nothing drives in-group consumption like the thrill of seeing a fleet of Idahos and Margauxs during pre-k pickup.