“Tariro is one of the smartest people I've met, full stop. ”

“If you love thinking about brands the way some people think about their crushes—obsessively, romantically, and with a little healthy cynicism—Trademarked is the perfect weekly read. Written by a recovering branding strategist with sharp opinions and a soft spot for the weird stuff, it’s a goldmine of insights on what makes a brand hit, flop, or quietly haunt your group chat. It’s like if your smartest friend from DTC Twitter had a Substack and also knew how to actually write. We eat it up.”