I think you absolutely nailed that 'brat' is absolutely Gen-Z's indie sleaze. Even if we think about the soar in popularity of 'the dare'; he's so quintessentially indie sleaze it hurts. He screams 2014; a hint of the 1975, arctic monkeys, even the way he dresses, his hairstyle, songs glorifying partying and hedonistic behavior and so forth. Love your analysis, as per usual.
the rejection of quiet luxury immediately brought to mind a young server in 2019 i overheard saying “i thought i was the demo the stores wanted? why do they want me to dress like i’m 50?” - i hope she’s bratting with the best of em /A
I think you absolutely nailed that 'brat' is absolutely Gen-Z's indie sleaze. Even if we think about the soar in popularity of 'the dare'; he's so quintessentially indie sleaze it hurts. He screams 2014; a hint of the 1975, arctic monkeys, even the way he dresses, his hairstyle, songs glorifying partying and hedonistic behavior and so forth. Love your analysis, as per usual.
Aww thank you sisters, and also, I love the 1975 tie in omg????
points were made
my econ meets culture girlie brain is v happy. this is great !
ahhhh I love your newsletter, thank you for reading, and so glad you enjoyed xx
the rejection of quiet luxury immediately brought to mind a young server in 2019 i overheard saying “i thought i was the demo the stores wanted? why do they want me to dress like i’m 50?” - i hope she’s bratting with the best of em /A