your guide to shopping these holiday sales (like an EIHG)

thesis: we're not buying any stupid sh*t.

Nov 25, 2025

The Elusive (International) Hot Girl POV: Global, chic, and impossible to pin down —everyone’s favorite question to ask her is wait, are you in town? As such, the EHG/EIHG exists as an iykyk muse whose influence largely flies under culture’s radar (her preference, not yours). Read more here.

Helloooo from the Greenwich Hotel, also known as downtown’s stealth EIHG mecca, also known as my favorite place (in NYC) to observe what’s on the edge of the EIHG universe. It’s the lord’s work, really…..

It has likely come to your attention that Black Friday/Cyber Monday (BFCM) is already in full swing. The sales began earlier than ever this year, but that’s not really a selling point if you’re a discerning shopper (which, if you’re reading this… I know and U know that you absolutely are). Lemme lay down the law of the szn succinctly: we’re not buying any stupid sh*t. That means, if you wouldn’t have bought it full price then it is NOT (!!!!!!!) making its way to your cart, let alone your doorstep.

You should also ALSO know that I don’t fck with final sale. At all. Don’t do this unless you already own it, have tried it (ideally more than once), or are BEYOND certain. It’s almost never worth it. The last (ish) guiding principle is that before you start buying, I am rlly going to need U to sit in stillness with the value of the dollar (which is SUBJECTIVE based on your value system — or what Econ grads would call ur indifference curve). For example, 20% off at violet grey makes me open that wallet WIDE, whereas 20% off at mytheresa makes me pause (i’m not immediately compelled, requires a bit of digging). For you, that might be the complete opposite. That’s not only OK, but it’s also.. the point.

There are plenty of places you can go for a FULL OUT list of all the sales happening, if that’s how you like to shop (check out laura reilly’s stellar coverage). HOWEVER, that’s not really the TM way (tariro makoni but also.. by virtue, trademarked).

Time spent in dark corners where I know ***I**** would never truly, authentically inhabit (e.g., the dimes square axis of SSENSE) makes me feel like time has been wasted. This would be in comparison to the dopamine of perusing a curated hit of gems… which makes me feel like God’s Favorite Pacman. As such…. I’m giving you a tight edit focused on the EIHG universe (duh)— which is based on what i’m observing EIHGs wear, what you guys are most compelled by (based on the data I see on my side), and what I know would make my personal GCs (teeming with EHGs + EIHGs) erupt in applause.

For the last bit of housekeeping, i’ve decided to borrow from my corporate strategy (doc writing) past by saying: THIS IS A LIVING DOCUMENT. We will continue to update throughout this week. (I thought about saying until Jan 1, but I figured that might get confusing… let me know if you even want a refreshed list for Boxing Day etc.)

Alright, my fingers are itching… we have deals to discuss. If you want more insight into the Hot Girl Arbitrage ethos… pls read the opener here. And, finally, allow me to set the tone for the rest of today’s letter……

pls partake in a moment of silence as we listen to a reading from the EIHG gospel (gossip girl’s thanksgiving episode):

BTW— almost every sale is ending Dec 1 or 2 but check the site’s fine print!

A solid sale is going on at tory burch. 30% off if you spend $250+ — i’m partial to these brown zebra calf hair ballet flats (obviously), and ofc you’ll also find the ubiquitous downtown wedding guest dress.
EIHGs love the outnet because who doesn’t love a discount on a discount? If you’ve been on the fence, this would be a good time to try Toteme’s quilted coat (55% off). Also under toteme, you’ll also find a kNOCKOUT blazer (55% off). I’ve also recently discovered that arch4 makes INCREDIBLE cashmere. Since polo sweaters are my love language, this is obviously in my cart (45% off). And then there’s this 70% off double breasted blazer from co that made my mouth water….
One thing Boho Miniamlists and Literary Cowgirls have in common is a deep seated clinically studyable fixation with Nour Hammour (their sale is 30% off). If you browse the sale, it’s all Very Good but if you think that I don’t need this suede barn jacket then I’m asking if you think you know me at all.
As I know and you know, NYC’s downtown girls love Catbird— i’m nosy, so when I’ve asked around, it’s primarily bc their stuff is accessibly priced and made to last!! Their BFCM runs from Nov 17 to Dec 1, and the sale is site wide (20% off or more). Some things that gave me a double take were these very reasonably priced diamond tennis bracelets. Tangentially, I’m in a Q4 peridot phase rn (prosperity & positivity) and for whatever reason, it reminds me of the grinch (complimentary, in a zendaya theme dressing way)???? Anyways, this bracelet paired with this rainbow tennis bracelet would be such a juicy add of color to the wrist!!!
INTEL— Westman Atelier’s sale will be 20% off and starts tomorrow (nov 25)!
Higherdose, the maker of my favorite sauna blanket (!!!!!), is 20% off with code BFCM2025… cannot recommend this one enough, tucking in to my blanket after a long walk has remained the best winter ritual.
I’m going to be honest, the Bergdorfs sale is… dare i say… bone dry. (to me at least). However, the one slay was the Bernadette selection, I like their flowy dresses —they give 41 year old southern belle summering out east (she can’t be bothered to trek to capri, that was for her 30s.. and will also be for her 60s….) (aspirational).
However, in a turn of fate for this twisted step-sisterhood, the Saks up to 50% off sale is.. ravishing? There’s a motherload of CO (60+ items!!! And they’re GOOD), which I think is becoming my favorite brand??? For me, they’re beating the row at their (shared) game, and I like sticking by winners. Other gr8 buys include these alaia thongs that are sure to return to another year of summer glory in 2026; a fckn SICK pair of Bally loafers that look like the row’s awar BUT bonus points bc they’re tbh better (AND you get to say they’re Bally instead of they’re the row — EIHGs love a shifting goalpost i’m sorry LOLOL). +Lots of good things from Khaite, including this perfect holiday party szn dress + a fab blazer + my dream top that makes me feel faint (but i’m too short to wear it WELL) + the slightly cropped blazer EIHGs are obsessed with + my favorite khaite sweater of all time that barely exists anymore (I know bc I asked about it in store) + FINALLY — this turtleneck with the perfect sleeves and the most plush cashmere that is currently in my cart!!!!
Leset’s sale is 30% off site wide. I’m ooooobviously stocking up here.
If you’re an ARMRA loyalist, you can use code TARIRO for 15% off !!
EIHG BELOVED Jamie Haller’s having a sale but beware— it’s all FINAL sale. I will not be participating, as much as these are tempting.
From the row’s sale, I’m most partial to this silk taffeta button down.. but you can also just go to kallmeyer!
It wouldn’t be me being me if we didn’t discuss my favorite place to online shop: net a porter (that same day courier is both the love of my life and the bane of my doormen’s existence). Up to 50% off!!! Bc this sale made me giddy, I am giving the gift of a leisurely scroll.
1. I filtered out 48 EIHG core brands to give you a tighter edit, including Bally (specifically these - hearing murmurs that punk rock preppy princess will be IN for 2026); arch4 (duh — NAP has the best selection tho); Loretta Caponi + Thierry Colson (DUH); Rohe/Khaite/Toteme (who I must say has some sick finds… obsessed with this granddaughter of an UES grand dame jacket) and the rest of The Conglomerate. If you h8 the idea of browsing and actually want a tight edit OF this edit from me, LMK— I’ll update with more specific selects offline <3.
Nordstrom’s up to 60% off bounty includes the waxed alex mill jacket that everyone loves + a range of EIHG beloved celluma’s on sale… HUGE.
UPDATED! Co’s having a sale of their own — now 50% off. Lots of good to peruse!!!!
At present’s sale is 20% off !! I really love this gold chain tassel necklace… and I really rEALLY love this clear green (fluorite) gumball necklace — CHIC and fUN.
The SSENSE sale is also roaring. Thank god everyone’s been reporting things are up and running again on that front —it was giving TikTok getting banned LOL.
1. However, buyer also beware — remember to always look at the discount you’re getting before zealously adding to cart. AKA this toteme trench is only 10% off — maybe that’s enough for you to move, but for me, I need some more bass to get things cracking.
2. Dare I say, the row sale is better on ssense than on their site…
3. There’s a FANTASTIC selection of dries !!
4. Kallmeyer has a couple hits available too
5. I’m in love with this &daughter turtleneck
6. And lastly, importantly— my sister and her eihgs are Spinelli girls and after years and years I’m like a pinch away from joining them (if anyone wants to also join or dissuade me LOL)
THE universal ALO hot girl leggings (i’ve spotted across HONG KONG/NYC/LONDON/PB/LA/ETC) are 30% off (as is the entire alo site).
Violet Grey’s best of beauty event is happening.. aka (!!) my favorite time of the year— I just love their beauty edit so much. This is 20% off everything (which is MAJOR given how niche their product selection is). As for what to buy, I stand by everything I said in our inaugural EIHG Beauty edit. However, new additions obviously include:
1. The madame grey candles!!!! Scorpii (the one I just finished) is sold out, but im also obsessed with librae… my EIHG bff said it smells like me (which means it smells like an earthy mix of madame grey and this ), ha!
2. Also, there’s a new mini size of the OG $1,100 madame grey perfume!! Big blessings. I’m taking it with me on my upcoming safari !!!!
An EIHG convinced me to buy this cold brew machine….. it’s $200 off; I can’t tell you if I’m into it bc I realized in my swirl of being influenced (IRL) that I don’t have the required counter space… so I shipped it to FL (for use when i’m home w/ my parents). LARGELY bc their Miele espresso machine is deeply temperamental and I just cannot deal with those mood swings any longer LOL.
EIHGS fcking LOVE CHAN LUU — they churn out so many wELL PRICED classics, like this literary cowgirl necklace; this boho minimalist necklace; these boho minimalist silk taffeta minty pants; and these two anklets (this and this) that I’m considering for an upcoming trip to Mexico.
OMG Flamingo Estate is having a sale!!!!!!!!!!!! 20% site wide off for non-members (25% off for members). That means I am absolutely stocking up on this EIHG beloved candle…..BLISS.
OFC Monica Vinader requires a moment — up to 50% off!!!! Which includes my favorite rings (I have all the gemstones but for winter I’ve been wearing a LOT of the black onyx— it’s dark and chic).

see a recent instagram post for CONTEXT…. it’s gooooood

Hatch is doing $30 off the restore alarm clock — I live for mine, snag!!
Splits59 makes my favorite active +leisure wear of the moment…. I spend a lot of time thinking and talking about them. The leggings like suck you in yet are still comfy which is.. revolutionary (I also feel very “in” amongst the Tribeca fitness moms at my (Tribeca) workout class —strong Compliment Bait). TOP picks = this beloved jumpsuit, these big fat DUH leggings (I own a min of 5, not counting the ones my mom/sister have stolen), this sports bra (I wear playing tennis in FL and feel c*nty), and THIS sweatshirt that is sooo thin and feels like a micro-fleece cloud. It’s so innovative. I want like 14 of them.. I’ve traveled in it/ I tend to throw it on after a workout class. (I also want this same material cropped polo version… obviously).
EIHG fave Janessa Leone (best vacation hats but also stealthily great sweaters too!) is having a private sale for 30% off —use code PRIVATESALE <3.
Lizzie Fortunado’s only sale of the year is happening — early access hits today; code is LFHOLIDAY
1stDIBS is one of the great LOMLs… if you’re bored whilst with your family, I’d highly recommend giving this one a scroll, the finds here oftentimes find you when they’re meant to, and not a moment too soon (+ their “cyber sale” hits on 11/25, I’ll share the updated link once it’s live!).
Theeee Khaite sale includes my dream green calf hair ballet flats + this EIHG approved summer dress.
Moda Operandi has my favorite SPECIFIC yet GENERAL buy on the internet (a hard line to strike). Their sale just hit and it’s goooood (albeit mostly summer)…. Including these flats that i’ve wanted since I saw them on an EIHG over summer (now going for $74 bucks :D ).
Hailey Bieber’s favorite concealer is also 20% off rn — an EIHG in my life is also always singing the praise of their brow products, I’m betrothed here, but check the MAKE ones out if it tickles your fancy (this gel and this pencil).
My favorite bra & lingerie is Simone Perele and they’re running at 25% off site wide !! I do a huge annual restock during this sale — sometimes I’m focused on trying new things, but am largely always going back to my most loyal (like this everyday bra that subtly lifts u high to the mountains).
At this point, I swear and live by MUTHA, especially in the winter. The body butter, the body melt (what i’m taking on safari), and the body oil are….. DELIGHTFUL. I’ve found myself feeling incomplete when I don’t have it in my arsenal. Use code MUTHABF20 for Black Friday and TARIRO15 every other time!
Marissa Zappas, maker of this EIHG beloved fragrance, is having a discrete sale!! Use code “sprayqueen” for 25% off <3. Shoutout to our perfect GC for flagging <3
If you know what’s up, then you’re also going to check out Dr. Idriss’s sale for the most winter-proof lip balm that i’ve tried in eons. It’s simple, thick, and gets to the point — 20% site wide!!
Mytheresa’s sale is ON with items going up to 70% off. While a large number are finale sale (boo), I scoured for some EIHG approved picks that you can opt to return with EASE ;). Starting strong with a Very Good collection of Lisa Yang — e.g., this brushed cashmere balaclava that I am seeing both uptown AND downtown; THE eihg approved cashmere tee; this perfect sweater that is sitting delightfully in my cart ; and as a non-lisa yang bonus, throwing in this eihg approved alemais sunhat. I adore it... very Nancy Meyers granddaughter.
NEW! Suzie Kondi is doing 20% site wide on Dec 2!!!! MARK THOSE FCKN CALENDARS!!!! The jooshi sweater (and matching hat and matching mittens) are some of my favorite cashmere to ever exist and are rarely seen on sale. No one does big spools of cashmere like her…. it’s thick and plush and the softest most sensorially luxurious experience. unmatched.
NEW! Jess Graves brought to our attention that there’s a PHOEBE PHILO PRIVATE SALE!!!!!! There’s so much delicious RTW, I think it’s worth your peruse <3
NEW! Melanie Masarin just alerted us that the rorra countertop water filter is doing a 30% off sale!!!! I have never bought anything quicker. It’s been on my list for a very long time (cosigned by many chic EIHGs and EHGs in my life), and frankly — i’m so over spending money on still water… and noooow I have an excuse to REALLY use the niche glassware that I can’t ! Stop ! Buying ! ha ha ha
NEW! WOAH WOAH WOAH — perfumer H (maker of my signature/everyday fragrance) is doing 20% off. This is huge. I’m stocking up!!!!! EIHG notables include rain water, dust, ink, steam, rain wood, and ofc the one I wear ;). Use code FESTIVE20!
NEW! Let it be known JUST how much I love Attersee. they just get it. This is.. obviously.. in my cart. However, the entire private sale is juicy, I suggest a full peruse!!!!
NEW! COS has some solid selects at 25% off.. I hesitated including this one because I am not sweating to buy 25% off at COS… however, I realized that they do make good stuff and if you’re going to buy it anyway, might as well do it with a lil discount.
NEW! Kallmeyer is doing a big private sale, which includes some of my FAVORITES from their recent collection of silk taffeta.. these pants, in particular, are very ME — and this top is very literary cowgirl hosting a dinner… other standouts are just as good (if not better)!!! Code is GATHER20 <3
NEW! CHARLOTTE CHESNAIS (eihg bait) IS HAVING A PRIVATE SALE!!!!! WOOOHOOO!!! Thanks to our perfect gc for flagging!!! This ring and this bracelet are currently in my cart — the round trip collection has always been soooooo gooooood. Code is CCARCHIVE!
NEW! Another hat tip to our perfect gc (which.. if you’re not there, idk what ur on) — Emme Parsons is having a private sale, up to 80% off. Some dreamy picks include these and these :).
NEW! The only reason to shop guest in residence’s 25% off site wide is for the new season stuff that you REALLY REALLY want RIGHT NOW. Otherwise, wait until end of season, you tend to find their stuff well-discounted! Love their cashmere though, so you can’t really go wrong either way.
NEW! Revealing all my secrets, but I go here from time to time (IRL) to discover new stuff that’s on the edge. Their sale is 30% off!!!!

ALRIGHT— keep refreshing, I’ll be back soon :). This marks the start of our annual TM holiday blitz…. expect a lot coming your way this week. Hoping you find what’s next useful <3333 (check out my insta story for a sneak peak !!!).

I LOVE YOU; TTYL;

TM x