Is this in response to the lab grown diamond trend which makes getting a bright white perfect 4c “diamond” too common? Seems like a natural pivot for EIHGs to go looking for “imperfections” that subtly mark their diamonds as organic and real (read: rare).
A) The only thing that matters is what YOU like / want / etc and "The status comes from the wearer not the object" A LITTLE LOUDER FOR THE PPL IN THE BACK PLZ. I think that what we're really unpacking here via the EHIG uni ie manis / diamonds / et al is that the truest status indicator is CHOICE. Which now that I think about it, directly relates to CHARACTER in this context in that opting for something with character was a very specific choice bc we're all served the status quo everywhere all the time so that is easier than digging for what truly resonates. And I've been thinking about this specifically against making a STATEMENT in that a CHOICE is a personal indulgence in something that delights you and FCK everyone else and a STATEMENT is an external display for others which, to be clear, I don't think is inherently wrong. Sometimes you want to go your own way, sometimes you want to belong. Everyone has their own prerogative. But in light of the idea that accessibility leads to hegemonic collapse and status migration... Choosing things with character that delight YOU with no regard for what everyone else is doing seems the platonic ideal of trend-proof EIHG-coding, no?
And now that I've talked myself in a huge circle, B) next time you're in PB can we plz hang out?!
The reason this argument doesn’t work is because the diamond industry has promoted bright white diamonds for decades and very aggressively told women that diamonds with more character are total garbage. I have been fed this marketing line like Sunday communion since I could read Harper’s Bazaar. Now the diamond industry is paying smart people to try to reverse their own stone-etched sacraments. The most EIHG thing is to be less of a consumer in general and not care about new jewelry. If you do buy something, buy it at auction and say it was mum’s.
I want to be SOOO clear that while ADIF sponsored this letter, they had ZERO involvement in this observation. Desert diamonds are happening, but to me that feels like the natural diamond industry is picking up on something consumers *organically* have been veering towards — Sarah Spelling’s piece in WSJ was groundbreaking to me because she was the first journalist to speak about something I’d been observing and hearing in very niche (EIHG) communities, but hadn’t had the language for just yet. I also strongly disagree that the MOST EIHG thing is to be “less” of a consumer in general, the point of this piece (and I think counter to your argument) is that you can do whatever TF you want. EIHGs in my life all have different ways they consume. Some would agree with you, others wouldn’t, which is why I never speak about their consumption in absolutes, rather, the strength of a signal. Hope this helps!
I am South African. The mass media lie that is being fed about Southern Africa mining conflict diamonds, but the truth is that the vast majority of illiterates out in the West, have no idea of what the definition of a conflict diamond is. The diamond and gold circles in my country do believe that this very strange redirection to lab grown filth is ultimately due to the tariffs from that president in America. Between Rappaport and its strange narratives which have a tone of pro Israel movements and the increasing cost of living in most countries, people are believing that lab grown rubbish is the way to go.
Namibia is amazing. Botswana is awesome. Kenya is inspiring. Long love the African people who are rich in resources.
At work I have the joy of designing engagement rings … anytime a client requests a commission with a champagne stone I legit lose sleep (positively). It’s a thrill.
Is this in response to the lab grown diamond trend which makes getting a bright white perfect 4c “diamond” too common? Seems like a natural pivot for EIHGs to go looking for “imperfections” that subtly mark their diamonds as organic and real (read: rare).
Sarah Spelling’s article on brown diamonds is fab I’d read it if you haven’t already!!!!
I was thinking the same thing
A) The only thing that matters is what YOU like / want / etc and "The status comes from the wearer not the object" A LITTLE LOUDER FOR THE PPL IN THE BACK PLZ. I think that what we're really unpacking here via the EHIG uni ie manis / diamonds / et al is that the truest status indicator is CHOICE. Which now that I think about it, directly relates to CHARACTER in this context in that opting for something with character was a very specific choice bc we're all served the status quo everywhere all the time so that is easier than digging for what truly resonates. And I've been thinking about this specifically against making a STATEMENT in that a CHOICE is a personal indulgence in something that delights you and FCK everyone else and a STATEMENT is an external display for others which, to be clear, I don't think is inherently wrong. Sometimes you want to go your own way, sometimes you want to belong. Everyone has their own prerogative. But in light of the idea that accessibility leads to hegemonic collapse and status migration... Choosing things with character that delight YOU with no regard for what everyone else is doing seems the platonic ideal of trend-proof EIHG-coding, no?
And now that I've talked myself in a huge circle, B) next time you're in PB can we plz hang out?!
Brilliant (see what I did there) per usual. xx
CHOICE!!!!! 5th C, most important C!!!!! Obsessed with this, so major. And YES❤️❤️❤️❤️❤️❤️
Loved this so much, Tariro! You're a gem of the *highest* character. 😘💎
Awww thanks Julie, ILYSM❤️❤️❤️❤️❤️❤️
The reason this argument doesn’t work is because the diamond industry has promoted bright white diamonds for decades and very aggressively told women that diamonds with more character are total garbage. I have been fed this marketing line like Sunday communion since I could read Harper’s Bazaar. Now the diamond industry is paying smart people to try to reverse their own stone-etched sacraments. The most EIHG thing is to be less of a consumer in general and not care about new jewelry. If you do buy something, buy it at auction and say it was mum’s.
I want to be SOOO clear that while ADIF sponsored this letter, they had ZERO involvement in this observation. Desert diamonds are happening, but to me that feels like the natural diamond industry is picking up on something consumers *organically* have been veering towards — Sarah Spelling’s piece in WSJ was groundbreaking to me because she was the first journalist to speak about something I’d been observing and hearing in very niche (EIHG) communities, but hadn’t had the language for just yet. I also strongly disagree that the MOST EIHG thing is to be “less” of a consumer in general, the point of this piece (and I think counter to your argument) is that you can do whatever TF you want. EIHGs in my life all have different ways they consume. Some would agree with you, others wouldn’t, which is why I never speak about their consumption in absolutes, rather, the strength of a signal. Hope this helps!
My engagement ring is a morganite, not a Desert diamond but a really pretty golden hue!
Omg sounds stunning !!!!!
more diamonds in 2026
MORE DIAMONDS MORE LIFE
I am South African. The mass media lie that is being fed about Southern Africa mining conflict diamonds, but the truth is that the vast majority of illiterates out in the West, have no idea of what the definition of a conflict diamond is. The diamond and gold circles in my country do believe that this very strange redirection to lab grown filth is ultimately due to the tariffs from that president in America. Between Rappaport and its strange narratives which have a tone of pro Israel movements and the increasing cost of living in most countries, people are believing that lab grown rubbish is the way to go.
Namibia is amazing. Botswana is awesome. Kenya is inspiring. Long love the African people who are rich in resources.
We need to talk
I’ve always loved champagne diamonds!
At work I have the joy of designing engagement rings … anytime a client requests a commission with a champagne stone I legit lose sleep (positively). It’s a thrill.
Ohhh I’m sat
I’ve never felt cooler. Mine is a warm white (two steps into yellow) and just because I happened to love the stone. Have to say I really love it!