having a boyfriend may be embarrassing, but being married is still c*nt.
& other market signals this week
Market Signals is home to trademarked’s short-form case studies— where we treat culture like an economy and desire like data.
Behind every model i build, or case study i write, there are tens to hundreds of signals that i’ve consumed to land there. I learned this from andy jassy, when i used to have to do this kind of work for him.
What are the bite-sized datapoints that serve as anticipatory signals of an iceberg lying underneath? Or more crucially, how do you know when you know? TBH, a lot of everything comes down to the most hated (and perhaps, overused) word on the internet: taste. Of which, discipline and discernment are a close follow.
For me (in a business sense), my taste was built upon a mixture of the innate, yes, but mostly forged by hard-won learnings…. i had to earn it, and i got validated—consistently—for it.
Which leads me to why we’re here today. I’ve decided that we should do more BTS on signal identification before it lands in our longer case studies. Like, what are the beeps that are starting to accelerate around us, and why do they matter? TBH— i’ve found that the world is sooooo much more interesting when you use your ADHD for good ;). Kiiiidding (not really!) —anyway—let’s dig into some sexy sh*t (datapoints) making my heart palpitate lately…..
(some) of what we’re discussing underneath the paywall:
1)I built a framework for why having a boyfriend may be embarrassing, but being married is still c*nt — tied to the proactive and reactive signals emerging in the age of AI;
2)By 2050, fashion’s monopoly on aspirational consumption might be on life alert;
3)You might wanna wake up…... 74% of impulse purchases happen in bed.
