<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[trademarked: Hot Girl Arbitrage]]></title><description><![CDATA[sale coverage for the discerning eye™️]]></description><link>https://trademarked.substack.com/s/hot-girl-arbitrage</link><image><url>https://substackcdn.com/image/fetch/$s_!a1GM!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3798d0e-df3a-44ea-a8e3-61b319f99e9f_645x645.png</url><title>trademarked: Hot Girl Arbitrage</title><link>https://trademarked.substack.com/s/hot-girl-arbitrage</link></image><generator>Substack</generator><lastBuildDate>Mon, 20 Apr 2026 04:51:05 GMT</lastBuildDate><atom:link href="https://trademarked.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[trademarked]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[trademarked@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[trademarked@substack.com]]></itunes:email><itunes:name><![CDATA[tariro makoni]]></itunes:name></itunes:owner><itunes:author><![CDATA[tariro makoni]]></itunes:author><googleplay:owner><![CDATA[trademarked@substack.com]]></googleplay:owner><googleplay:email><![CDATA[trademarked@substack.com]]></googleplay:email><googleplay:author><![CDATA[tariro makoni]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[your guide to shopping these holiday sales (like an EIHG)]]></title><description><![CDATA[thesis: we're not buying any stupid sh*t.]]></description><link>https://trademarked.substack.com/p/your-guide-to-shopping-these-holiday</link><guid isPermaLink="false">https://trademarked.substack.com/p/your-guide-to-shopping-these-holiday</guid><dc:creator><![CDATA[tariro makoni]]></dc:creator><pubDate>Tue, 25 Nov 2025 02:50:04 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/d7dec13e-bf9f-4065-a5ad-ac89ca0736c5_965x1280.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h5><strong>The Elusive (International) Hot Girl POV: Global, chic, and impossible to pin down &#8212;everyone&#8217;s favorite question to ask her is </strong><em><strong>wait, are you in town? </strong></em><strong>As such, the EHG/EIHG</strong><em><strong> </strong></em><strong>exists as an iykyk muse whose influence largely flies under culture&#8217;s radar (her preference, not yours). Read more <a href="https://trademarked.substack.com/p/stealth-status-the-elusive-international">here</a>.</strong></h5><div><hr></div><p>Helloooo from the Greenwich Hotel, also known as downtown&#8217;s stealth EIHG mecca, also known as my favorite place (in NYC) to observe what&#8217;s on the edge of the EIHG universe. It&#8217;s the lord&#8217;s work, really&#8230;.. </p><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;src&quot;:&quot;https://substackcdn.com/image/fetch/$s_!UNrp!,w_200,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e61d2f0-53f1-40dd-b351-98f736b4c695.heic&quot;},{&quot;type&quot;:&quot;image/heic&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a96a6b1a-e356-459e-9bd2-b6ed6aa4a545.heic&quot;}],&quot;caption&quot;:&quot;flow state&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5622b903-6730-42e7-9e28-cfa937cfd906_1456x720.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p>It has likely come to your attention that Black Friday/Cyber Monday (BFCM) is already in full swing. The sales began earlier than ever this year, but that&#8217;s not really a selling point if you&#8217;re a discerning shopper (which, if you&#8217;re reading this&#8230; <strong>I</strong> know and <strong>U</strong> know that <em>you absolutely are</em>). Lemme lay down the law of the szn succinctly: <strong>we&#8217;re not buying any stupid sh*t.</strong> That means, if you wouldn&#8217;t have bought it full price then it is NOT (!!!!!!!) making its way to your cart, let alone your doorstep. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://trademarked.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">if you&#8217;d like to subscribe to trademarked: </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>You should also ALSO know that I don&#8217;t fck with final sale. At all. Don&#8217;t do this unless you already own it, have tried it (ideally more than once), or are BEYOND certain. It&#8217;s almost never worth it. The last (ish) guiding principle is that <strong>before you start buying</strong>, <strong>I am rlly going to need U to sit in stillness with</strong> <strong>the value of the dollar</strong> (which is SUBJECTIVE based on your value system &#8212; or what Econ grads would call ur indifference curve). For example, 20% off at violet grey makes me open that wallet WIDE, whereas 20% off at mytheresa makes me pause (i&#8217;m not immediately compelled, requires a bit of digging). For you, that might be the complete opposite. That&#8217;s not only OK, but it&#8217;s also.. <strong>the point.</strong> </p><p>There are plenty of places you can go for a FULL OUT list of all the sales happening, if that&#8217;s how you like to shop (check out  <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;laura reilly&quot;,&quot;id&quot;:34067217,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1d7eadd-f0cf-418c-8a7d-b85790b97d14_493x493.jpeg&quot;,&quot;uuid&quot;:&quot;664fc10d-aeaf-4529-aa28-40b776c7cc98&quot;}" data-component-name="MentionToDOM"></span>&#8217;s stellar coverage). HOWEVER, that&#8217;s not really the TM way (tariro makoni but also.. by virtue, trademarked). </p><p>Time spent in dark corners where I know ***I**** would never truly, authentically inhabit (e.g., the dimes square axis of SSENSE) makes me feel like time has been wasted. This would be in comparison to the dopamine of perusing a curated hit of gems&#8230; which makes me feel like God&#8217;s Favorite Pacman. As such&#8230;. I&#8217;m giving you a tight edit focused on the EIHG universe (duh)&#8212; which is based on what i&#8217;m observing EIHGs wear, what you guys are most compelled by (based on the data I see on my side), and what I know would make my personal GCs (teeming with EHGs + EIHGs) erupt in applause. </p><p><strong>For the last bit of housekeeping,</strong> i&#8217;ve decided to borrow from my corporate strategy (doc writing) past by saying: THIS IS A LIVING DOCUMENT. We will continue to update throughout this week. (I thought about saying until Jan 1, but I figured that might get confusing&#8230; let me know if you even want a refreshed list for Boxing Day etc.)</p><p>Alright, my fingers are itching&#8230; we have deals to discuss. <strong>If you want more insight into the </strong><em><strong>Hot Girl Arbitrage</strong></em><strong> ethos&#8230; pls read the opener <a href="https://trademarked.substack.com/p/hot-girl-arbitrage-the-chicest-things?utm_source=publication-search">here</a>.</strong>  And, finally, allow me to set the tone for the rest of today&#8217;s letter&#8230;&#8230; </p><p><strong>pls partake in a moment of silence as we listen to a reading from the EIHG <a href="https://www.tiktok.com/t/ZTrN8kV77/">gospel</a> (gossip girl&#8217;s thanksgiving episode):</strong></p><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;ea37af86-a7d2-4f27-a905-0b85797af490&quot;,&quot;duration&quot;:null}"></div><div><hr></div><p><em><strong>BTW&#8212; almost every sale is ending Dec 1 or 2 but check the site&#8217;s fine print!</strong></em> </p><ol><li><p><strong>A solid sale is going on at <a href="https://go.shopmy.us/p-32621840">tory burch</a>.</strong> 30% off if you spend $250+ &#8212; i&#8217;m partial to <a href="https://go.shopmy.us/p-32622272">these</a> brown zebra calf hair ballet flats (obviously), and ofc you&#8217;ll also find <em>the</em> ubiquitous downtown wedding guest <a href="https://go.shopmy.us/p-32622691">dress</a>. </p></li><li><p><strong>EIHGs love the outnet because who doesn&#8217;t love a discount on a discount?</strong> If you&#8217;ve been on the fence, <a href="https://go.shopmy.us/p-32623357">this</a> would be a good time to try Toteme&#8217;s quilted coat (55% off). Also under toteme, you&#8217;ll also find a <a href="https://go.shopmy.us/p-32624019">kNOCKOUT</a> blazer (55% off). I&#8217;ve also <a href="https://trademarked.substack.com/p/literary-cowgirl-an-eihg-starter">recently discovered </a>that arch4 makes INCREDIBLE cashmere. Since polo sweaters are my love language, this is obviously in my <a href="https://go.shopmy.us/p-32623773">cart</a> (45% off). And then there&#8217;s <a href="https://go.shopmy.us/p-32624138">this</a> 70% off double breasted blazer from co that made my mouth water&#8230;. </p></li><li><p><strong>One thing <a href="https://substack.com/home/post/p-176782196">Boho Miniamlists</a> and <a href="https://trademarked.substack.com/p/literary-cowgirl-an-eihg-starter">Literary Cowgirls</a> have in common is</strong> a deep seated clinically studyable fixation with <a href="https://go.shopmy.us/p-32626012">Nour Hammour</a> (their sale is 30% off). If you browse the sale, it&#8217;s all Very Good but if you think that I <em>don&#8217;t</em> need <a href="https://go.shopmy.us/p-32626576">this</a> suede barn jacket then I&#8217;m asking if you think you know me at all. </p></li><li><p><strong>As I know and you know, </strong>NYC&#8217;s<strong> </strong>downtown girls love <a href="https://go.shopmy.us/p-30965163">Catbird</a>&#8212; i&#8217;m nosy, so when I&#8217;ve asked around, it&#8217;s primarily bc their stuff is accessibly priced and made to last!! Their<a href="https://go.shopmy.us/p-30965163"> BFCM</a> runs from Nov 17 to Dec 1, and the sale is site wide (20% off or more). Some things that gave me a double take were these<a href="https://go.shopmy.us/p-30965219"> very</a> reasonably priced diamond tennis bracelets. Tangentially, I&#8217;m in a Q4<a href="https://go.shopmy.us/p-30965260"> peridot</a> phase rn (prosperity &amp; positivity) and for whatever reason, it reminds me of the grinch (complimentary, in a zendaya theme dressing way)???? Anyways, <a href="https://go.shopmy.us/p-30965260">this</a> bracelet paired with <a href="https://go.shopmy.us/p-30965298">this</a> rainbow tennis bracelet would be such a juicy add of color to the wrist!!!</p></li><li><p><strong><a href="https://go.shopmy.us/p-32663771">INTEL</a>&#8212; Westman Atelier&#8217;s sale</strong> will be 20% off and starts tomorrow (nov 25)!</p></li><li><p><strong><a href="https://go.shopmy.us/p-32664674">Higherdose</a>,</strong> the maker of my <strong>favorite</strong> sauna blanket (!!!!!), is 20% off with code BFCM2025&#8230; cannot recommend this one enough, tucking in to my blanket after a long walk has remained the best winter ritual. </p></li><li><p><strong>I&#8217;m going to be honest,</strong> the Bergdorfs <a href="https://go.shopmy.us/p-32626917">sale</a> is&#8230; dare i say&#8230;  <strong>bone dry.</strong> (to me at least). However, the one slay was the Bernadette selection, I like their flowy  <a href="https://go.shopmy.us/p-32627312">dresses</a> &#8212;they give 41 year old southern belle summering out east (she can&#8217;t be bothered to trek to capri, that was for her 30s.. and will also be for her 60s&#8230;.) (aspirational). </p></li><li><p><strong>However, in a turn of fate for this twisted step-sisterhood,</strong> the Saks up to 50% off <a href="https://go.shopmy.us/p-32627959">sale</a> is.. ravishing? <strong>There&#8217;s a motherload of <a href="https://go.shopmy.us/p-32628018">CO</a></strong> (60+ items!!! And they&#8217;re GOOD), which I think is becoming my favorite brand??? For me, they&#8217;re beating the row at their (shared) game, and I like sticking by winners. <strong>Other gr8 buys include <a href="https://go.shopmy.us/p-32628267">these</a> alaia thongs</strong> that are sure to return to another year of summer glory in 2026; <strong>a fckn SICK <a href="https://go.shopmy.us/p-32628468">pair</a> of Bally loafers</strong> that look like the row&#8217;s awar BUT bonus points bc they&#8217;re tbh better (AND you get to say <em>they&#8217;re Bally</em> instead of <em>they&#8217;re the row</em> &#8212; EIHGs love a shifting goalpost i&#8217;m sorry LOLOL). +<strong>Lots of good things from Khaite,</strong> including this perfect holiday party szn <a href="https://go.shopmy.us/p-32629350">dress</a> + a fab <a href="https://go.shopmy.us/p-32629454">blazer</a> + my dream <a href="https://go.shopmy.us/p-32629557">top</a> that makes me feel faint (but i&#8217;m too short to wear it WELL) + the slightly cropped <a href="https://go.shopmy.us/p-32629664">blazer</a> EIHGs are obsessed with + my favorite khaite <a href="https://go.shopmy.us/p-32629911">sweater</a> of all time that barely exists anymore (I know bc I asked about it in store) + FINALLY &#8212; <a href="https://go.shopmy.us/p-32630087">this</a> turtleneck with the perfect sleeves and the most plush cashmere that is currently in my cart!!!! </p></li><li><p><strong><a href="https://go.shopmy.us/p-32333423">Leset&#8217;s</a> sale is 30% off site wide.</strong> I&#8217;m ooooobviously stocking up <a href="https://go.shopmy.us/p-32333423">here</a>. </p></li><li><p><strong>If you&#8217;re an <a href="https://go.shopmy.us/p-32666270">ARMRA</a> loyalist,</strong> you can use code TARIRO for 15% off !!</p></li><li><p><strong>EIHG BELOVED</strong> <strong><a href="https://go.shopmy.us/p-32665359">Jamie Haller&#8217;s</a> having a sale but beware&#8212;</strong> it&#8217;s all FINAL sale. I will not be participating, as much as <a href="https://go.shopmy.us/p-32665501">these</a> are tempting. </p></li><li><p><strong>From the row&#8217;s <a href="https://go.shopmy.us/p-32636105">sale</a>,</strong> I&#8217;m most partial to <a href="https://go.shopmy.us/p-32636377">this</a> silk taffeta button down.. but you can also just go to <a href="https://go.shopmy.us/p-32636435">kallmeyer</a>! </p></li><li><p><strong>It wouldn&#8217;t be me being me if we didn&#8217;t</strong> discuss my favorite place to online shop: <a href="https://go.shopmy.us/p-32631262">net a porter</a> (that same day courier is both the love of <em>my</em> life and the <em>bane</em> of my doormen&#8217;s existence). Up to 50% off!!! <strong>Bc this sale made me giddy, I am giving the gift of a leisurely scroll.</strong> </p><ol><li><p><strong>I filtered out 48 EIHG core brands to give you a <a href="https://go.shopmy.us/p-32633637">tighter edit</a>,</strong> including <strong>Bally</strong> (specifically <a href="https://go.shopmy.us/p-32833463">these</a> - hearing murmurs that punk rock preppy princess will be IN for 2026); <strong>arch4</strong> (duh &#8212; NAP has the best selection tho); <strong>Loretta Caponi + Thierry Colson</strong> (DUH); <strong>Rohe/Khaite/Toteme</strong> (who I must say has some sick finds&#8230; obsessed with <a href="https://go.shopmy.us/p-32634662">this</a> granddaughter of an UES grand dame jacket) <strong>and the rest of <a href="https://go.shopmy.us/p-32633637">The Conglomerate</a>.</strong> If you h8 the idea of browsing and actually want a tight edit OF this edit from me, LMK&#8212; I&#8217;ll update with more specific selects offline &lt;3. </p></li></ol></li><li><p><strong><a href="https://go.shopmy.us/p-32630420">Nordstrom&#8217;s</a> up to 60% off bounty includes</strong> the waxed alex mill <a href="https://go.shopmy.us/p-32630223">jacket</a> that everyone loves + a range of EIHG beloved <a href="https://go.shopmy.us/p-32630319">celluma&#8217;s</a> on sale&#8230; HUGE. </p></li><li><p><strong>UPDATED! Co&#8217;s having a <a href="https://go.shopmy.us/p-32635818">sale</a> of their own &#8212;</strong> <em><strong>now 50% off</strong></em>. Lots of good to peruse!!!!</p></li><li><p><strong>At present&#8217;s <a href="https://go.shopmy.us/p-32637084">sale</a> is 20% off !!</strong> I really love this gold chain tassel <a href="https://go.shopmy.us/p-32637332">necklace</a>&#8230; and I really rEALLY love <a href="https://go.shopmy.us/p-32637372">this</a> clear green (fluorite) gumball necklace &#8212; CHIC and fUN. </p></li><li><p><strong>The SSENSE <a href="https://go.shopmy.us/p-32659576">sale</a> is also roaring.</strong> Thank god everyone&#8217;s been reporting things are up and running again on that front &#8212;it was giving TikTok getting banned LOL.</p><ol><li><p><strong>However, buyer also beware &#8212;</strong> remember to always look at the discount you&#8217;re getting before zealously adding to cart. AKA <a href="https://go.shopmy.us/p-32659918">this</a> toteme trench is only 10% off &#8212; maybe that&#8217;s enough for you to move, but for me, I need some more bass to get things cracking. </p></li><li><p><strong>Dare I say, t</strong>he <a href="https://go.shopmy.us/p-32660066">row</a> sale is better on ssense than on their site&#8230;</p></li><li><p><strong>There&#8217;s a FANTASTIC selection of <a href="https://go.shopmy.us/p-32660147">dries</a> !!</strong> </p></li><li><p><strong><a href="https://go.shopmy.us/p-32660203">Kallmeyer</a></strong> has a couple hits available too </p></li><li><p><strong>I&#8217;m in love with <a href="https://go.shopmy.us/p-32660238">this</a></strong> &amp;daughter turtleneck </p></li><li><p><strong>And lastly, <a href="https://go.shopmy.us/p-32660334">importantly</a>&#8212;</strong> my sister and her eihgs are Spinelli girls and after years and years I&#8217;m like a pinch away from joining them (if anyone wants to also join or dissuade me LOL) </p></li></ol></li><li><p><strong><a href="https://go.shopmy.us/p-32678956">THE</a> universal ALO hot girl leggings</strong> (i&#8217;ve spotted across HONG KONG/NYC/LONDON/PB/LA/ETC) are 30% off (as is the entire alo site). </p></li><li><p><strong><a href="https://go.shopmy.us/p-32679063">Violet Grey&#8217;s</a> best of beauty event is happening..</strong> aka (!!) my favorite time of the year&#8212; I just love their beauty edit so much. This is 20% off everything (which is  MAJOR given how niche their product selection is). As for what to buy, I stand by everything I said in our <a href="https://substack.com/@trademarked/p-162844172">inaugural EIHG Beauty edit</a>. However, new additions obviously include: </p><ol><li><p><strong>The madame grey <a href="https://go.shopmy.us/p-32661172">candles</a>!!!!</strong> <a href="https://go.shopmy.us/p-32661580">Scorpii</a> (the one I just finished) is sold out, but im also obsessed with <a href="https://go.shopmy.us/p-32661172">librae</a>&#8230; my EIHG bff said it smells like me (which means it smells like an earthy mix of madame <a href="https://go.shopmy.us/p-32661417">grey</a> and <a href="https://go.shopmy.us/p-19773260">this</a> ), ha! </p></li><li><p><strong>Also,</strong> there&#8217;s a <a href="https://go.shopmy.us/p-32661679">new</a> mini size of the OG <a href="https://go.shopmy.us/p-32661293">$1,100</a> madame grey perfume!! Big blessings. I&#8217;m taking it with me on my upcoming safari !!!! </p></li></ol></li><li><p><strong>An EIHG convinced me to buy <a href="https://go.shopmy.us/p-29654034">this</a></strong> cold brew machine&#8230;.. it&#8217;s $200 off; I can&#8217;t tell you if I&#8217;m into it bc I realized in my swirl of being influenced (IRL) that I don&#8217;t have the required counter space&#8230; so I shipped it to FL (for use when i&#8217;m home w/ my parents). LARGELY bc their Miele espresso machine is deeply temperamental and I just cannot deal with those mood swings any longer LOL. </p></li><li><p><strong>EIHGS fcking <a href="https://go.shopmy.us/p-32663091">LOVE</a> CHAN LUU &#8212;</strong> they churn out so many wELL PRICED classics, like <a href="https://go.shopmy.us/p-28520738">this</a> literary cowgirl necklace; <a href="https://go.shopmy.us/p-28520738">this</a> boho minimalist necklace; <a href="https://go.shopmy.us/p-28520556">these</a> boho minimalist silk taffeta minty pants; and these two anklets (<a href="https://go.shopmy.us/p-32663376">this</a> and <a href="https://go.shopmy.us/p-32323417">this</a>) that I&#8217;m considering for an upcoming trip to Mexico. </p></li><li><p><strong><a href="https://go.shopmy.us/p-32664760">OMG</a> Flamingo Estate is having a sale!!!!!!!!!!!!</strong> 20% site wide off for non-members (25% off for members). That means I am absolutely stocking up on <a href="https://go.shopmy.us/p-21579497">this</a> EIHG beloved candle&#8230;..BLISS. </p></li><li><p><strong>OFC Monica Vinader requires a moment &#8212; up to 50% off!!!!</strong> <em>Which</em> includes my favorite <a href="https://go.shopmy.us/p-25956711">rings</a> (I have all the gemstones <strong>but</strong> for winter I&#8217;ve been wearing a LOT of the black onyx&#8212; it&#8217;s dark and chic).</p></li></ol><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!XFBl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd21f1236-552a-4031-befa-8eefc0a897d4_706x1342.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!XFBl!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd21f1236-552a-4031-befa-8eefc0a897d4_706x1342.png 424w, https://substackcdn.com/image/fetch/$s_!XFBl!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd21f1236-552a-4031-befa-8eefc0a897d4_706x1342.png 848w, https://substackcdn.com/image/fetch/$s_!XFBl!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd21f1236-552a-4031-befa-8eefc0a897d4_706x1342.png 1272w, https://substackcdn.com/image/fetch/$s_!XFBl!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd21f1236-552a-4031-befa-8eefc0a897d4_706x1342.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!XFBl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd21f1236-552a-4031-befa-8eefc0a897d4_706x1342.png" width="274" height="520.8328611898017" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d21f1236-552a-4031-befa-8eefc0a897d4_706x1342.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1342,&quot;width&quot;:706,&quot;resizeWidth&quot;:274,&quot;bytes&quot;:1099050,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://trademarked.substack.com/i/179849839?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd21f1236-552a-4031-befa-8eefc0a897d4_706x1342.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!XFBl!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd21f1236-552a-4031-befa-8eefc0a897d4_706x1342.png 424w, https://substackcdn.com/image/fetch/$s_!XFBl!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd21f1236-552a-4031-befa-8eefc0a897d4_706x1342.png 848w, https://substackcdn.com/image/fetch/$s_!XFBl!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd21f1236-552a-4031-befa-8eefc0a897d4_706x1342.png 1272w, https://substackcdn.com/image/fetch/$s_!XFBl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd21f1236-552a-4031-befa-8eefc0a897d4_706x1342.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">see a <a href="https://www.instagram.com/tariro.makoni/">recent</a> instagram post for <a href="https://go.shopmy.us/p-25956711">CONTEXT</a>&#8230;. it&#8217;s gooooood </figcaption></figure></div><ol start="30"><li><p><strong>Hatch is doing $30 off the restore alarm clock &#8212;</strong> I live for mine, snag!!</p></li><li><p><strong><a href="https://go.shopmy.us/p-32661776">Splits59</a> makes my favorite active +leisure wear of the moment&#8230;.</strong> I spend a lot of time thinking and talking about <a href="https://www.thelovelist.wtf/p/hot-girls-at-the-boutique-fitness">them</a>. The <a href="https://go.shopmy.us/p-32662117">leggings</a> like suck you in yet are still comfy which is.. revolutionary (I also feel very &#8220;in&#8221; amongst the Tribeca fitness moms at my (Tribeca) workout class &#8212;strong Compliment Bait). <strong>TOP picks =</strong> <a href="https://go.shopmy.us/p-21551649">this</a> beloved jumpsuit, <a href="https://go.shopmy.us/p-32662117">these</a> big fat DUH leggings (I own a min of 5, not counting the ones my mom/sister have stolen), <a href="https://go.shopmy.us/p-20498696">this</a> sports bra (I wear playing tennis in FL and feel c*nty), and <a href="https://go.shopmy.us/p-32662541">THIS</a> sweatshirt that is sooo thin and feels like a micro-fleece cloud. It&#8217;s so innovative. I want like 14 of them.. I&#8217;ve traveled in it/ I tend to throw it on after a workout class. (I also want <a href="https://go.shopmy.us/p-32662676">this</a> same material cropped polo version&#8230; obviously). </p></li><li><p><strong>EIHG fave <a href="https://go.shopmy.us/p-32660951">Janessa Leon</a></strong><a href="https://go.shopmy.us/p-32660951">e</a> (best vacation hats but also stealthily great sweaters too!) is having a private sale for 30% off &#8212;use code PRIVATESALE &lt;3. </p></li><li><p><strong><a href="https://go.shopmy.us/p-32674270">Lizzie Fortunado&#8217;s</a> only sale of the year is happening &#8212;</strong> early access hits today; code is <em>LFHOLIDAY</em></p></li><li><p><strong><a href="https://go.shopmy.us/p-32660439">1stDIBS</a> is one of the great LOMLs&#8230;</strong> if you&#8217;re bored whilst with your family, I&#8217;d highly recommend giving <a href="https://go.shopmy.us/p-32660439">this one</a> a scroll, the finds here oftentimes find you when they&#8217;re meant to, and not a moment too soon (+ their &#8220;cyber sale&#8221; hits on 11/25, I&#8217;ll share the updated link once it&#8217;s live!). </p></li><li><p><strong><a href="https://go.shopmy.us/p-32665039">Theeee</a> Khaite sale</strong> includes my <a href="https://go.shopmy.us/p-32665128">dream</a> green calf hair ballet flats + <a href="https://go.shopmy.us/p-32665191">this</a> EIHG approved summer dress.</p></li><li><p><strong><a href="https://go.shopmy.us/p-32667026">Moda Operandi</a> has my favorite</strong> SPECIFIC yet GENERAL buy on the internet (a hard line to strike). Their sale just hit and it&#8217;s goooood (albeit mostly summer)&#8230;. Including <a href="https://go.shopmy.us/p-32667083">these</a> flats that i&#8217;ve wanted since I saw them on an EIHG over summer (now going for $74 bucks :D ).  </p></li><li><p><strong>Hailey Bieber&#8217;s favorite <a href="https://go.shopmy.us/p-32665748">concealer</a> is also 20% off rn &#8212;</strong> an EIHG in my life is also always singing the praise of their brow products, I&#8217;m betrothed <a href="https://go.shopmy.us/p-32674582">here</a>, but check the MAKE ones out if it tickles your fancy (<a href="https://go.shopmy.us/p-32665842">this</a> gel and <a href="https://go.shopmy.us/p-32666062">this</a> pencil). </p></li><li><p><strong>My favorite bra &amp; lingerie is</strong> <a href="https://go.shopmy.us/p-32635336">Simone Perele</a> and they&#8217;re running at 25% off site wide !! I do a huge annual restock during this sale &#8212; sometimes I&#8217;m focused on trying new things, but am largely always going back to my most loyal (like <a href="https://go.shopmy.us/p-32635465">this</a> everyday bra that subtly lifts u high to the mountains).  </p></li><li><p><strong>At this point, I swear and live by <a href="https://go.shopmy.us/p-32666676">MUTHA</a>, e</strong>specially in the winter. The body <a href="https://go.shopmy.us/p-15998971">butter</a>, the body <a href="https://go.shopmy.us/p-25882821">melt</a> (what i&#8217;m taking on safari), and the body <a href="https://go.shopmy.us/p-25882767">oil</a> are&#8230;.. DELIGHTFUL. I&#8217;ve found myself feeling incomplete when I don&#8217;t have it in my arsenal. Use code MUTHABF20 for Black Friday and TARIRO15 every other time! </p></li><li><p><strong>Marissa Zappas,</strong> maker of <a href="https://go.shopmy.us/p-32641430">this</a> EIHG beloved fragrance, is having a discrete sale!! Use code &#8220;sprayqueen&#8221; for 25% off  &lt;3. Shoutout to our perfect <a href="https://substack.com/chat/2888747">GC</a> for flagging &lt;3 </p></li><li><p><strong>If you know what&#8217;s up, then you&#8217;re also going to check out <a href="https://go.shopmy.us/p-32637439">Dr. Idriss&#8217;s</a> sale</strong> for the most winter-proof lip <a href="https://go.shopmy.us/p-32016322">balm</a> that i&#8217;ve tried in eons. It&#8217;s simple, thick, and gets to the point &#8212; 20% site wide!! </p></li><li><p><strong><a href="https://go.shopmy.us/p-32667180">Mytheresa&#8217;s</a> sale is ON</strong> with items going up to 70% off. While a large number are finale sale (boo), I scoured for some EIHG approved picks that you can opt to <strong>return with EASE ;).</strong> Starting strong with a Very Good collection of Lisa Yang &#8212; e.g., <a href="https://go.shopmy.us/p-32667326">this</a> brushed cashmere balaclava that I am seeing both uptown AND downtown; <a href="https://go.shopmy.us/p-32667382">THE</a> eihg approved cashmere tee; <a href="https://go.shopmy.us/p-32667442">this</a> perfect sweater that is sitting delightfully in my cart ; and <strong>as a non-lisa yang bonus,</strong> throwing in <a href="https://go.shopmy.us/p-32667512">this</a> eihg approved alemais sunhat. I adore it... very Nancy Meyers granddaughter. </p></li><li><p><strong>NEW!</strong><a href="https://go.shopmy.us/p-32752843"> </a><strong><a href="https://go.shopmy.us/p-32752843">Suzie Kondi </a>is doing 20% site wide on Dec 2!!!!</strong> MARK THOSE FCKN CALENDARS!!!! The jooshi <a href="https://go.shopmy.us/p-32753091">sweater</a> (and matching <a href="https://go.shopmy.us/p-32753289">hat</a> and matching <a href="https://go.shopmy.us/p-32752992">mittens</a>) are some of my favorite cashmere to ever exist and are rarely seen on sale. No one does big spools of cashmere like her&#8230;. it&#8217;s thick and plush and the softest most sensorially luxurious experience. unmatched. </p></li><li><p><strong>NEW! <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Jess Graves&quot;,&quot;id&quot;:15660473,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed4bbe9-30a7-43d4-b160-e6d1fedf22eb_412x412.jpeg&quot;,&quot;uuid&quot;:&quot;e569b0db-f1ab-43c0-bcc5-6de17da6768b&quot;}" data-component-name="MentionToDOM"></span> brought to our attention that</strong> there&#8217;s a PHOEBE PHILO <a href="https://go.shopmy.us/p-32753713">PRIVATE SALE</a>!!!!!! There&#8217;s so much delicious <a href="https://go.shopmy.us/p-32754111">RTW</a>, I think it&#8217;s worth your peruse &lt;3</p></li><li><p><strong>NEW! <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Melanie Masarin&quot;,&quot;id&quot;:2472948,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!uI7N!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d34a795-344f-45b8-afc6-2ee5f36de99c_824x810.png&quot;,&quot;uuid&quot;:&quot;f7aac2b1-3289-441d-8522-a8c7a56274be&quot;}" data-component-name="MentionToDOM"></span> just alerted us that the <a href="https://go.shopmy.us/p-29303749">rorra</a> countertop</strong> water filter is doing a 30% off sale!!!! I have never bought anything quicker. It&#8217;s been on my list for a very long time (cosigned by many chic EIHGs and EHGs in my life), and frankly &#8212; i&#8217;m so over spending money on still water&#8230; and noooow I have an excuse to REALLY use the niche glassware that I can&#8217;t ! Stop ! Buying ! ha ha ha </p></li><li><p><strong>NEW! WOAH WOAH <a href="https://go.shopmy.us/p-33324316">WOAH</a> &#8212;</strong> perfumer H (maker of my signature/everyday fragrance) is doing 20% off. This is huge. I&#8217;m stocking up!!!!! EIHG notables include rain water, dust, ink, steam, rain wood, and ofc the one I <a href="https://go.shopmy.us/p-33324261">wear</a> ;). Use code FESTIVE20! </p></li><li><p><strong>NEW! Let it be known JUST how much I love <a href="https://go.shopmy.us/p-33331327">Attersee</a>.</strong> they just <em>get it.</em> <a href="https://go.shopmy.us/p-33331692">This</a> is.. obviously.. in my cart. However, the entire private sale is juicy, I suggest a full peruse!!!! </p></li><li><p><strong>NEW! <a href="https://go.shopmy.us/p-33325298">COS</a> has some solid selects at 25% off..</strong> I hesitated including this one because I am not sweating to buy 25% off at COS&#8230; however, I realized that they do make good stuff and if you&#8217;re going to buy it anyway, might as well do it with a lil discount. </p></li><li><p><strong>NEW! <a href="https://kallmeyer.nyc/collections/private-sale-2025?">Kallmeyer</a> is doing a big private sale,</strong> which includes some of my FAVORITES from their recent collection of silk taffeta.. <a href="https://go.shopmy.us/p-33326382">these</a> pants, in particular, are very ME &#8212; and <a href="https://go.shopmy.us/p-33326299">this</a> top is very literary cowgirl hosting a dinner&#8230; other standouts are just as good (if not better)!!! Code is GATHER20 &lt;3</p></li><li><p><strong>NEW! <a href="https://go.shopmy.us/p-33327459">CHARLOTTE CHESNAIS</a> (eihg bait) IS HAVING A PRIVATE SALE!!!!!</strong> WOOOHOOO!!! Thanks to our perfect gc for flagging!!! <a href="https://go.shopmy.us/p-33327600">This</a> ring and this <a href="https://go.shopmy.us/p-33327544">bracelet</a> are currently in my cart &#8212; the round trip collection has always been soooooo gooooood. Code is CCARCHIVE! </p></li><li><p><strong>NEW! Another hat tip to our perfect <a href="https://substack.com/chat/2888747">gc</a></strong> (which.. if you&#8217;re not there, idk what ur on) &#8212; <a href="https://go.shopmy.us/p-33328630">Emme Parsons</a> is having a private sale, up to 80% off. Some dreamy picks include <a href="https://go.shopmy.us/p-33329090">these</a> and <a href="https://go.shopmy.us/p-33329197">these</a> :). </p></li><li><p><strong>NEW! The only reason to <a href="https://go.shopmy.us/p-33329642">shop</a> guest in residence&#8217;s</strong> 25% off site wide is for the new season stuff that you REALLY REALLY want RIGHT <a href="https://go.shopmy.us/p-33329642">NOW</a>. Otherwise, wait until end of season, you tend to find their stuff well-discounted! Love their cashmere though, so you can&#8217;t really go wrong either way. </p></li><li><p><strong>NEW! Revealing all my secrets,</strong> but I go <a href="https://go.shopmy.us/p-33332294">here</a> from time to time (IRL) to discover new stuff that&#8217;s on the edge. Their sale is 30% off!!!! </p></li></ol><p>ALRIGHT&#8212; keep refreshing, I&#8217;ll be back soon :). This marks the start of our annual TM holiday blitz&#8230;. expect a lot coming your way this week. Hoping you find what&#8217;s <a href="https://trademarked.substack.com/p/so-you-wanna-be-an-elusive-international">next</a> useful &lt;3333 (check out my insta <a href="https://www.instagram.com/tariro.makoni/">story</a> for a sneak peak !!!). </p><p>I LOVE YOU; TTYL;</p><p>TM x</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://trademarked.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">if you&#8217;d like to subscribe to trademarked: </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><h4>shop recent starter packs + edits &#8212; some of which might be on sale:</h4><h4><strong>THE 2025 GIFT GUIDE:</strong> </h4><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;6700a067-40e2-4a06-bf6d-45e48ec51d98&quot;,&quot;caption&quot;:&quot;The Elusive (International) Hot Girl POV: Global, chic, and impossible to pin down &#8212;everyone&#8217;s favorite question to ask her is wait, are you in town? As such, the EHG/EIHG exists as an iykyk muse whose influence largely flies under culture&#8217;s radar (her preference, not yours). Read more&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;So, You Wanna Be an Elusive International Hot Girl? &quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:129793610,&quot;name&quot;:&quot;tariro makoni&quot;,&quot;bio&quot;:&quot;Your WSJ uncle and Goop aunt just had a (zillennial) baby, congrats! Her name is trademarked.&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!ZAnH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25f1b8cd-bcdb-416c-9ffe-69927e3c5e5d_998x998.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2025-11-27T03:11:32.077Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!m7Bk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb5e7812e-ce41-4ea0-912a-ceeb162795cf_1284x873.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://trademarked.substack.com/p/so-you-wanna-be-an-elusive-international&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:180026852,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:82,&quot;comment_count&quot;:22,&quot;publication_id&quot;:2888747,&quot;publication_name&quot;:&quot;trademarked&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!a1GM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3798d0e-df3a-44ea-a8e3-61b319f99e9f_645x645.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><h4> <strong>everything else :)</strong> </h4><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;4c16c5b0-8865-4b57-a16e-a9b21dfc9042&quot;,&quot;caption&quot;:&quot;The Elusive (International) Hot Girl POV: Global, chic, and impossible to pin down &#8212;everyone&#8217;s favorite question to ask her is wait, are you in town? As such, the EHG/EIHG exists as an iykyk muse whose influence largely flies under culture&#8217;s radar (her preference, not yours). Read more&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Boho Minimalism; an eihg starter pack for fall &quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:129793610,&quot;name&quot;:&quot;tariro makoni&quot;,&quot;bio&quot;:&quot;Your WSJ uncle and Goop aunt just had a (zillennial) baby, congrats! Her name is trademarked.&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!ZAnH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25f1b8cd-bcdb-416c-9ffe-69927e3c5e5d_998x998.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2025-10-23T01:42:01.735Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/57354c5d-714d-4fed-9ebe-3aed77562cc7_828x836.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://trademarked.substack.com/p/boho-minimalism-an-eihg-starter-pack&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:176782196,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:156,&quot;comment_count&quot;:67,&quot;publication_id&quot;:2888747,&quot;publication_name&quot;:&quot;trademarked&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!a1GM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3798d0e-df3a-44ea-a8e3-61b319f99e9f_645x645.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;57eb28f1-cc49-4fb3-b66c-979469eb6626&quot;,&quot;caption&quot;:&quot;The Elusive (International) Hot Girl POV: Global, chic, and impossible to pin down &#8212;everyone&#8217;s favorite question to ask her is wait, are you in town? As such, the EHG/EIHG exists as an iykyk muse whose influence largely flies under culture&#8217;s radar (her preference, not yours). Read more&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Literary Cowgirl; an eihg starter pack for fallwinter&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:129793610,&quot;name&quot;:&quot;tariro makoni&quot;,&quot;bio&quot;:&quot;Your WSJ uncle and Goop aunt just had a (zillennial) baby, congrats! Her name is trademarked.&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!ZAnH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25f1b8cd-bcdb-416c-9ffe-69927e3c5e5d_998x998.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2025-11-19T02:56:32.987Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/dd38f8e4-e7f7-45a2-b415-e1be57b0f3bb_1288x1350.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://trademarked.substack.com/p/literary-cowgirl-an-eihg-starter&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:177561009,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:114,&quot;comment_count&quot;:35,&quot;publication_id&quot;:2888747,&quot;publication_name&quot;:&quot;trademarked&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!a1GM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3798d0e-df3a-44ea-a8e3-61b319f99e9f_645x645.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;d37066c0-da82-4bf2-8197-e89273e1d4ec&quot;,&quot;caption&quot;:&quot;The Elusive (International) Hot Girl POV: Global, chic, and impossible to pin down &#8212;everyone&#8217;s favorite question to ask her is wait, are you in town? As such, the EHG/EIHG exists as an iykyk muse whose influence largely flies under culture&#8217;s radar (her preference, not yours). Read more&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;we're shopping my notes list (titled: EIHG SH*T)&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:129793610,&quot;name&quot;:&quot;tariro makoni&quot;,&quot;bio&quot;:&quot;Your WSJ uncle and Goop aunt just had a (zillennial) baby, congrats! Her name is trademarked.&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!ZAnH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25f1b8cd-bcdb-416c-9ffe-69927e3c5e5d_998x998.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2025-10-30T21:24:05.664Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f89b184f-e133-4cc8-a64d-ddf23de589e1_827x1026.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://trademarked.substack.com/p/were-shopping-my-notes-list-titled&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:177568434,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:68,&quot;comment_count&quot;:30,&quot;publication_id&quot;:2888747,&quot;publication_name&quot;:&quot;trademarked&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!a1GM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3798d0e-df3a-44ea-a8e3-61b319f99e9f_645x645.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;5d9768a8-fa78-4a9d-ace9-008c9d71ce5e&quot;,&quot;caption&quot;:&quot;The Elusive (International) Hot Girl POV: Global, chic, and impossible to pin down &#8212;everyone&#8217;s favorite question to ask her is wait, are you in town? As such, the EHG/EIHG exists as an iykyk muse whose influence largely flies under culture&#8217;s radar (her preference, not yours). Read more&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The Preamble&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:129793610,&quot;name&quot;:&quot;tariro makoni&quot;,&quot;bio&quot;:&quot;Your WSJ uncle and Goop aunt just had a (zillennial) baby, congrats! Her name is trademarked.&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!ZAnH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25f1b8cd-bcdb-416c-9ffe-69927e3c5e5d_998x998.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2025-09-29T01:22:31.744Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!Gh3t!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F16d20029-6036-49b1-b784-6d7748f100fc_720x900.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://trademarked.substack.com/p/the-preamble&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:174730663,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:89,&quot;comment_count&quot;:26,&quot;publication_id&quot;:2888747,&quot;publication_name&quot;:&quot;trademarked&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!a1GM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3798d0e-df3a-44ea-a8e3-61b319f99e9f_645x645.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;60592c4d-135f-4761-b9f4-d7729f04e640&quot;,&quot;caption&quot;:&quot;The Elusive (International) Hot Girl POV: Global, chic, and impossible to pin down &#8212;everyone&#8217;s favorite question to ask her is wait, are you in town? As such, the EHG/EIHG exists as an iykyk muse whose influence largely flies under culture&#8217;s radar (her preference, not yours). Read more&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The EIHG Starter Pack: A Paradox of Summer Skin, Fall Makeup&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:129793610,&quot;name&quot;:&quot;tariro makoni&quot;,&quot;bio&quot;:&quot;Your WSJ uncle and Goop aunt just had a (zillennial) baby, congrats! Her name is trademarked.&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!ZAnH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25f1b8cd-bcdb-416c-9ffe-69927e3c5e5d_998x998.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:100}],&quot;post_date&quot;:&quot;2025-09-21T23:40:08.586Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!Guqm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4fd410b-d46c-4576-954c-6a71341fcbb5_1136x1533.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://trademarked.substack.com/p/the-eihg-starter-pack-a-paradox-of&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:174120488,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:160,&quot;comment_count&quot;:33,&quot;publication_id&quot;:2888747,&quot;publication_name&quot;:&quot;trademarked&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!a1GM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3798d0e-df3a-44ea-a8e3-61b319f99e9f_645x645.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div><hr></div><p><em>***please note that some of these links are affiliate, and a small commission may be earned with your purchase***</em></p><div><hr></div>]]></content:encoded></item><item><title><![CDATA[A Discerning Guide to Shopping Labor Day's Best Sales ]]></title><description><![CDATA[AKA: How to Hot Girl Arbitrage Like an EIHG x]]></description><link>https://trademarked.substack.com/p/a-discerning-guide-to-shopping-labor</link><guid isPermaLink="false">https://trademarked.substack.com/p/a-discerning-guide-to-shopping-labor</guid><dc:creator><![CDATA[tariro makoni]]></dc:creator><pubDate>Sun, 31 Aug 2025 22:29:29 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/8ed5d514-10dc-497c-8641-952fb87131e1_640x631.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hello my perfect fairy angel princesses!!!! If you&#8217;re US-based, happy LDW! This, like MDW, is one of my favorite times of the year, because I get to exercise my free will and spend at least a full day stretched out perusing all of the SALES. </p><p>Unfortunately, this LDW also feels a biiiit different. As I&#8217;m sure you&#8217;ve heard, Trump has not extended the below $800 de minimis exemption, so some of our favorite shopping is now subject to tariffs (cough, SSENSE). I&#8217;d read <a href="https://www.nytimes.com/2025/08/29/business/trump-tariffs-de-minimis.html">this</a> piece by Peter Eavis for NYT if you&#8217;d like an overview on the implications for consumers in the US!! </p><p>If you&#8217;re new to <em>Hot Girl Arbitrage</em>, pls review our bylaws for sale coverage below, and you&#8217;ll find extended context on this column <a href="https://trademarked.substack.com/p/hot-girl-arbitrage-the-chicest-things">here</a>: </p><blockquote><ul><li><p><strong>Every pick will always be</strong> <strong>EHG/EIHG certified</strong> (read about that <a href="https://trademarked.substack.com/p/stealth-status-the-elusive-international">here</a>). I&#8217;ll only ever surface EIHG-aligned brands, and things that have been stamped with that aura. My only exception is for picks relevant to <a href="https://trademarked.substack.com/p/elusive-hot-girl-pov-raised-by-a">Goop-adjacency</a>, but that&#8217;s a subthread of the EHG/EIHG lineage anyway LOL.</p></li><li><p><strong>Discernment is our sacred covenant!!!</strong> There are lots of beautiful things that go on sale everyday, but <strong>not</strong> everything is WORTH it, even at sale price. This is my lens of what&#8217;s worth it to ME, but check your gut to see if it&#8217;s worth it to YOU. Perhaps the discount isn&#8217;t substantial enough to entice, and even that&#8217;s worth celebrating!! We are never ever despy over here!!!!</p></li><li><p><strong>On that note^^</strong> i&#8217;m only going to talk about sales that are compelling! And i fear that the majority of sales are&#8230; simply not. So if you have a request, send me a note or plug it in our <a href="https://substack.com/chat/2888747">gc</a>, however, i will always reserve the right to veto!!!</p></li><li><p><strong>To triple confirm that we&#8217;re aligned on ethos:</strong> <em>the thrill of a sale is in the mystical finds</em> &#8212; aka the things you&#8217;d have gladly bought for <strong>full price</strong>, but by the law of the invisible hand, you get to walk into a new portal where for a short window of time, your desires exist at a DISCOUNT (arbitrage). We buy things because they&#8217;re <strong>fundamentally GOOD</strong> + they <em>happen</em> to be on sale, <strong>not</strong> the other way around.</p></li></ul></blockquote><p>While I&#8217;ve spent the weekend refreshing sites, I haven&#8217;t found many to be <em>that</em> compelling. As such, you&#8217;ll find a tight edit of everything worth perusing below!! I&#8217;m wishing you the happiest shopping and the magical buzz of finding something new &lt;3.  </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://trademarked.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">if you&#8217;d like to subscribe to trademarked:</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><h3>Why it&#8217;s still worth shopping the <a href="https://go.shopmy.us/p-24261099">SSENSE</a> sale</h3><p>For US customers, from August 28 onwards, all US duties and tariffs will be added to checkout on the SSENSE site. The way to think about this is <strong>not</strong> to say <em>I&#8217;ll never shop Ssense again</em> because (!!) their business model has always been to have some of the best deals on the internet. Instead, you just need to apply a new layer of discernment to purchases and discovery. </p><p>For example, <a href="https://go.shopmy.us/p-24261175">this</a> Lemaire coat that I&#8217;m obsessed with is $1800 everywhere else and $938 on SSENSE. With the ~$200 Duties + misc costs, that&#8217;ll total to around ~$1200. <em>Which</em> is a biter if the draw for pulling trig on the coat was the fact that it was a FAT steal. <strong>But</strong> if I really wanted the coat and the pricing wasn&#8217;t the PRIMARY factor for go/no-go, $600 off is objectively fabulous. </p><p>This is indifference curve shopping &#8212; something we already do subconsciously/is modeled by economists collectively, but <em>not</em> something we typically do consciously/vigilantly. Which is interesting because this imposition of tariffs is creating a new shopper psychology, something I&#8217;ll be analyzing (and likely building into a future case study hehe). </p><p>Anyway, that&#8217;s my two cents to not fall for the FULL dooms day reporting, sale wise!!! <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Emily Sundberg&quot;,&quot;id&quot;:9237884,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3512593f-86eb-42bf-8fc3-0025af7e594b_1322x1048.png&quot;,&quot;uuid&quot;:&quot;200f3a48-c4f3-4e43-9df3-eaee387438c4&quot;}" data-component-name="MentionToDOM"></span> also had fabulous <a href="https://www.readfeedme.com/p/can-you-eat-mussels-on-metro-north">coverage</a> led by <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Cami Fateh&quot;,&quot;id&quot;:35725504,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3b47d09f-7f3e-4a3a-8278-410f335e94d9_1176x1177.jpeg&quot;,&quot;uuid&quot;:&quot;e96bdad8-bc1f-4a4c-be73-a5f5889680ec&quot;}" data-component-name="MentionToDOM"></span> this weekend on the SSENSE biz model that I recommend everyone reads!! </p><p>For this one, I&#8217;m not doing an aggressive linking because I think indifference curve shopping = led by YOU and not as much influenced by ME, but here are a couple of things that made my heart pitter patter (either in my cart or I already own!!):</p><ul><li><p><strong>As <a href="https://go.shopmy.us/p-24261175">MENTIONED</a> &#8212;</strong> the choco brown Lemaire puffer is&#8230;. Woah. The funnel neck is my favorite style for puffers!!! Chic and visually interesting but also functionally AMAZING. Big Want and Big Need. </p></li><li><p><strong><a href="https://go.shopmy.us/p-24261429">This</a> one </strong>&#127826;&#10024;&#128044;&#127752;&#128150; <strong>is for my pilates girls or</strong> my matcha + Pinterest at 8am on a Saturday morning girls !!!!!! </p></li><li><p><strong>Dries <a href="https://go.shopmy.us/p-24261539">sweatshirts</a> are so chic and so slept on????</strong> I also have strong intel that they are BELOVED by all of my favorite, chic elusive (international) hot moms (as I reported on my guest <a href="https://www.thelovelist.wtf/p/hot-girls-at-the-boutique-fitness">feature</a> w/ <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Jess Graves&quot;,&quot;id&quot;:15660473,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed4bbe9-30a7-43d4-b160-e6d1fedf22eb_412x412.jpeg&quot;,&quot;uuid&quot;:&quot;11476b49-e055-4458-86c3-ce35a3aab04c&quot;}" data-component-name="MentionToDOM"></span> ). Anyway, ENJOY (this one is in my cart!!) </p></li><li><p><strong>You already know how I feel about <a href="https://go.shopmy.us/p-24261618">this</a> khaite top&#8230;</strong> when I saw it in store I audibly gasped&#8230;. gr8 price for how dramatically wonderful &amp; timeless it is.</p></li><li><p><strong>MY <a href="https://go.shopmy.us/p-24261690">FAVORITE</a> SWEATER OF ALL TIME &#8212;</strong> I think <a href="https://go.shopmy.us/p-24261690">this</a> is a solid price. My <em>ideal</em> would be $600, but I&#8217;m not seeing many black ones around the internet anymore, and most are still $1600 (which to me is a wee insane for what it is&#8230; despite how magical and bouncy and plush and perfect the cashmere + construction of the batwings are). An ideal buy if you loooove compliments (hehe). </p></li></ul><h3><a href="https://go.shopmy.us/p-24265167">Everlane</a>: Up to 70% off site wide</h3><ul><li><p><strong><a href="https://go.shopmy.us/p-23176504">These</a> sheer &amp; delicious everlane sweaters</strong> that we are all losing our minds over are 20% off!!! I&#8217;ll also note that since we last spoke about them on TM a ~week ago, they are selling out in many sizes across the 4 colors &#8212; RUN while you can!!!!</p></li></ul><h3><a href="https://rstyle.me/+K49Q_JNsb9FLYcqXiaQxOQ">The RealReal</a>: Up to 80% off</h3><p>TBH, if you <em>really</em> know what you want, might I <a href="https://rstyle.me/+K49Q_JNsb9FLYcqXiaQxOQ">suggest</a> The RealReal&#8217;s up to 80% end of summer sale? I&#8217;m a NWT or excellent + pristine condition girl and I&#8217;ve been getting LUCKY &#8212; recently bought a couple of NWT Khaite sweaters for under $300 and am contemplating <a href="https://go.shopmy.us/p-24261955">this</a> DELISH $300 Lisa Yang butter yellow brushed cashmere cardigan that&#8217;s *only* avail on mytheresa rn for $850!!! Sharing the link bc i&#8217;m a real one :D. </p><h3>P.S. &#8212; notes on <a href="https://go.shopmy.us/p-24262080">Mytheresa</a>, <a href="https://go.shopmy.us/p-24262266">Net a Porter</a>, <a href="https://go.shopmy.us/p-24262287">Moda</a>, etc </h3><p>Out of all of the sales, I&#8217;d say the mytheresa flash <a href="https://go.shopmy.us/p-24262080">sale</a> is packed with the most GRAILS. However, I have been contemplating whether or not to even include this one, and have decided that out of principle, I&#8217;m not going to be linking to anything specific. Since everything is final sale (&#129760;)&#8230;.. the mytheresa flash sale, like my nod to tariff shopping on SSENSE above, needs to be an endeavor led by <em>you</em> &amp; not <em>me</em>&#8230;. </p><p>The way I interact with anything on final sale is that I almost never participate unless I&#8217;ve tried it on and am thoroughly CERTAIN or already own it and am looking to double up (like me buying <a href="https://go.shopmy.us/p-24265955">another</a> Row Sherman long sleeve is PERFECT final sale bait). Anyway &#8212; you&#8217;re going to need to trust your gut on this one, however, it&#8217;s def worth a peruse!!!</p><p><a href="https://go.shopmy.us/p-24262266">Net-a-porter </a>def has great things on sale but I won&#8217;t say they&#8217;re having A SALE. Does that make sense??? Same with <a href="https://go.shopmy.us/p-24262287">Moda</a>!!! Although if I&#8217;m picking one to sort through, I&#8217;d prob start with moda? The edit on their sale section is a bit tighter, so a fab place to peruse and discover!!</p><p>Also felt right to alert you that on <a href="https://go.shopmy.us/p-24262025">FWRD</a>, the Enza Costa pants universally beloved by EHGs are on sale!! </p><div><hr></div><p>Alright, that&#8217;s all from me!! I love you so much!!! Curious on what your take has been on the sales this weekend, and would LOVE to know what you&#8217;re shopping for rn!!! </p><p>TALK SOOOON; </p><p>TM x</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://trademarked.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">if you&#8217;d like to subscribe to trademarked:</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p><em>***please note that some of these links are affiliate, and a small commission may be earned with your purchase***</em></p>]]></content:encoded></item><item><title><![CDATA[Hot Girl Arbitrage: 12 EIHG sale picks from Moda Operandi x The Row's Private Sale]]></title><description><![CDATA[BONUS !!!! We're baaaack ;)]]></description><link>https://trademarked.substack.com/p/hot-girl-arbitrage-eihg-sale-picks</link><guid isPermaLink="false">https://trademarked.substack.com/p/hot-girl-arbitrage-eihg-sale-picks</guid><dc:creator><![CDATA[tariro makoni]]></dc:creator><pubDate>Wed, 21 May 2025 01:40:43 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/084d1359-9633-4c2f-95fe-4ba4cc8cb706_1200x1161.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>Welcome to <a href="https://trademarked.substack.com/s/hot-girl-arbitrage">Hot Girl Arbitrage</a>: sale coverage for the discerning eye&#8482;&#65039;</em></p><div><hr></div><p>TRUST me, I did not anticipate that we&#8217;d be back to this <a href="https://trademarked.substack.com/s/hot-girl-arbitrage">column</a> <em><strong>soooo</strong></em> soon&#8230; like 24 hours ago the moda site was BAU, and <a href="https://go.shopmy.us/p-18304315">today</a> we have up to 50% off!!!! The Row is also doing a private sale that I fear is.. good&#8230;.. </p><p>And listen, I have sushi to eat and a face <a href="https://go.shopmy.us/p-18239118">mask</a> to do, but it didn&#8217;t feel right 4 me to take advantage of <a href="https://trademarked.substack.com/p/hot-girl-arbitrage-the-chicest-things">another</a> prime arbitrage opportunity WITHOUT U&#8230;. so here WE ARE :D.</p><p>~Before we start, if you&#8217;re new here, I&#8217;m dropping our <em>Hot Girl Arbitrage</em> bylaws below, and you&#8217;ll find extended context on this column <a href="https://trademarked.substack.com/p/hot-girl-arbitrage-the-chicest-things">here</a>. And if you were here.. literally yesterday (lol).. skiiiiip and we&#8217;ll get down 2 biz: </p><blockquote><ul><li><p><strong>Every pick will always be</strong> <strong>EHG/EIHG certified</strong> (read about that <a href="https://trademarked.substack.com/p/stealth-status-the-elusive-international">here</a>). I&#8217;ll only ever surface EIHG-aligned brands, and things that have been stamped with that aura. My only exception is for picks relevant to <a href="https://trademarked.substack.com/p/elusive-hot-girl-pov-raised-by-a">Goop-adjacency</a>, but that&#8217;s a subthread of the EHG/EIHG lineage anyway LOL.</p></li><li><p><strong>Discernment is our sacred covenant!!!</strong> There are lots of beautiful things that go on sale everyday, but <strong>not</strong> everything is WORTH it, even at sale price. This is my lens of what&#8217;s worth it to ME, but check your gut to see if it&#8217;s worth it to YOU. Perhaps the discount isn&#8217;t substantial enough to entice, and even that&#8217;s worth celebrating!! We are never ever despy over here!!!!</p></li><li><p><strong>On that note^^</strong> i&#8217;m only going to talk about sales that are compelling! And i fear that the majority of sales are&#8230; simply not. So if you have a request, send me a note or plug it in our <a href="https://substack.com/chat/2888747">gc</a>, however, i will always reserve the right to veto!!!</p></li><li><p><strong>To triple confirm that we&#8217;re aligned on ethos:</strong> <em>the thrill of a sale is in the mystical finds</em> &#8212; aka the things you&#8217;d have gladly bought for <strong>full price</strong>, but by the law of the invisible hand, you get to walk into a new portal where for a short window of time, your desires exist at a DISCOUNT (arbitrage). We buy things because they&#8217;re <strong>fundamentally GOOD</strong> + they <em>happen</em> to be on sale, <strong>not</strong> the other way around.</p></li></ul></blockquote><h3>The Moda Edit: Up to <a href="https://go.shopmy.us/p-18304315">50</a>% OFF!!!!!</h3><ol><li><p><strong>I&#8217;m <a href="https://go.shopmy.us/p-18300432">starting</a> where my pain hits the hardest:</strong> <a href="https://go.shopmy.us/p-18300432">this</a> goooorgeous toteme satin clutch &#8212; that I bought full fCKN price :D 10 weeks ago :D &#8212; is 40% off today :D. It&#8217;s beautiful and I have no regrets other than&#8230; the obvious, but that&#8217;s showbiz bby!! &#129312;</p></li><li><p><strong>To quickly ameliorate that wound,</strong> <a href="https://go.shopmy.us/p-18300558">these</a> have been in my cart since they dropped on moda early spring, and I&#8217;m SO GLAD I waited!!!! I am buying immediately. I love the idea of a tapered linen pant, and the butter yellow has <strong>strong</strong> potential (will update!!)</p></li><li><p><strong><a href="https://go.shopmy.us/p-18300750">THEEESE</a> tailored, wide leg, COTTON pants</strong> from a newly beloved EIHG brand!!! Fun. A perfect play on material, I love that they&#8217;re black so they give more formal, but because they&#8217;re cotton they can easily be beachy/breezy with the right top (sooo many options could go <a href="https://go.shopmy.us/p-18301064">cropped</a> crochet top, thin re/done x Hanes <a href="https://go.shopmy.us/p-18300879">tank</a>, a bikini top + billowy oversized button down &#8230; any i&#8217;ve mentioned + a sweater over the shoulder&#8230;.)!! If you go more neutral, I feel a strong urge to style these pants with <a href="https://go.shopmy.us/p-18300789">this</a> necklace. Dreamy!</p></li><li><p><strong>I feel like <a href="https://go.shopmy.us/p-18301222">this</a> top was an instant classic when it came out &#8212;</strong> a perfect summer strapless moment that looked good on everyone I saw it on!! I&#8217;d sincerely be thrilled to see it again this year (and the sale price is STUN). Also &#8212; would be sick to pair with <a href="https://go.shopmy.us/p-18301325">this</a> (EIHG beloved) Sophie buhai onyx necklace that is ALSO on sale (and in my cart lol)!!!! <strong>I&#8217;d really go insane on the writs though,</strong> like stack them UP with bangles + cuffs (yk i&#8217;m going to <a href="https://go.shopmy.us/p-18243137">suggest</a> JUJU V loool). </p></li><li><p><strong>I&#8217;ve touched <a href="https://go.shopmy.us/p-18301453">this</a> row sweater in store and</strong> it is magical and heavenly and exactly what you&#8217;d want it to be. Gauzy and fluffy and somewhat light, like a sweet lil lamb &lt;3 </p></li><li><p><strong>We&#8217;ve already discussed my STRONG DESIRE to acquire</strong> <a href="https://go.shopmy.us/p-18301545">this</a> sexy pirate top&#8230;. she is just so FUN. I personally don&#8217;t think it&#8217;s discounted enough to feel worth it to ME rn, but if the price is right 4 U&#8230;. pls do us all the honor &lt;3  </p></li><li><p><strong>Cherries might be over rn, but I feel like <a href="https://go.shopmy.us/p-18301639">this</a> Jil Sander top will be a resale grail in 20 years..</strong> I can just SENSE IT. We never quite hit the 90s-early 2000s <em>gen x soft club</em> because Y2K has us in a psychotic hold, but I do think we&#8217;ll explore that in the future&#8230;.. a buy &amp; HOLD (also discounted HEAVILY)!</p></li><li><p><strong>Someone tell me that I don&#8217;t need <a href="https://go.shopmy.us/p-18301792">these</a> bby blue mini uggs&#8230;..</strong> they are just so cute and I feel like they will bring me dopamine indoors&#8230;. And like $90 for Uggs??? Will fall me regret NOT buying??? IDK&#8230; officially looking to you for a yay or NAY lol</p></li></ol><h3>THE ROW: <a href="https://www.therow.com/collections/women-sale-clothing?utm_medium=email&amp;utm_campaign=05202025privatesale&amp;utm_term=en&amp;_kx=LYhoO5PPN6w68Hep4JIAFM2kqzRlOENqSiyPnnhoRik.Usyk49&amp;utm_source=shopmy">Private</a> Sale </h3><p><em>(thanks <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Shay&quot;,&quot;id&quot;:102946831,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9bd33cec-a3ab-446d-a871-8188aa42e704_596x596.jpeg&quot;,&quot;uuid&quot;:&quot;685e15c9-fb2b-4ca8-a424-a95f6db01b97&quot;}" data-component-name="MentionToDOM"></span> for alerting me !!!!!!)</em></p><ol start="9"><li><p><strong>UM <a href="https://go.shopmy.us/p-18279435">THIS</a> TEXTURED SILK BUTTON DOWN OF MY LITERAL DREAMS</strong>????????? All of my favorite button downs are from The Row and therefore there&#8217;s nothing else that I have to say. I just know this would be SO very perfect &#8212; sigh. </p></li><li><p><strong>EIHGs loooooove <a href="https://go.shopmy.us/p-18279412">these</a> white poplin pants</strong> (per yesterday, pants of the summer). I get it &#8212; they&#8217;re buttery in the way you&#8217;d want them to be, and constructed with INTENTION. Compelling price IMHO!</p></li><li><p><strong>Another row <a href="https://go.shopmy.us/p-18279385">sweater</a> that I&#8217;ve touched IRL and can confirm</strong> that the cashmere feels like lil spools of clouds (not always the case w/ the row). 50% off + priced under $1K which is also compelling &#8212; i&#8217;d describe it as bouncy with hints of gauzy!!! </p></li><li><p><strong>HUGE &#8212; the <a href="https://go.shopmy.us/p-18279367">OG</a> red dune jacket is 50% off</strong> (altho I do love <a href="https://go.shopmy.us/p-18305217">this</a> duuuupe that is finally back in stock) !!!! It gives HOT MOM on the go. Would love to see with a luminous black <a href="https://go.shopmy.us/p-10285847">legging</a> + a thin scrunchy minty colored <a href="https://go.shopmy.us/p-18303480">sock</a> + the dries sneakers in <a href="https://go.shopmy.us/p-18303154">silver</a>. FUN!!!!</p></li></ol><p>ALRIGHT&#8230;. I think that&#8217;s all she wrote, folks &#8212;  I love you infinitely!!! LMK if this back 2 back send was helpful oR annoying looool &lt;3. FEEDBACK IS WELCOME, always!!!! TALK SOON &lt;3 </p><p>TM x</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://trademarked.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">if you&#8217;d like to subscribe to trademarked:</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><div><hr></div><p><em>***please note that some of these links are affiliate, and a small commission may be earned with your purchase***</em></p><div><hr></div><p></p><p></p>]]></content:encoded></item><item><title><![CDATA[Hot Girl Arbitrage: the chicest things on sale right now]]></title><description><![CDATA[ft. 40+ EIHG core picks <3]]></description><link>https://trademarked.substack.com/p/hot-girl-arbitrage-the-chicest-things</link><guid isPermaLink="false">https://trademarked.substack.com/p/hot-girl-arbitrage-the-chicest-things</guid><dc:creator><![CDATA[tariro makoni]]></dc:creator><pubDate>Tue, 20 May 2025 03:03:39 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/148b0225-665f-452e-955b-1d37483ec40b_1194x1541.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I&#8217;ll never forget my first time.. learning about a<em>rbitrage</em> (&#8220;where someone takes <strong>advantage</strong> of <strong>price differences</strong> for the <strong>same asset</strong> in <strong>different markets</strong> to generate a profit&#8221;). The economic principle IMMEDIATELY made sense to me because <strong>it&#8217;s basically shopping a sale</strong> (none of my profs LOVED that).. or when you get VAT back in Europe lol. </p><p>I&#8217;ve since been on many a date where a man in finance has tried to sell their arbitrage job to me as an &#8220;incredibly complex investment strategy&#8221;, to which I think&#8230; the girls on <em>fashionphile</em> are already doing this w/ barenia birkin 25s.. but ok :D.</p><p>Since it&#8217;s 2025, and my mom taught me that we (women) can do anything we want, I&#8217;ve decided that we&#8217;re <strong>formally</strong> taking that word back and putting it to use where she BELONGS: <strong>Welcome to our new &#8482;&#65039; column for dedicated sales coverage, entitled </strong><em><strong>Hot Girl Arbitrage</strong></em><strong> !!!</strong></p><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;178b86ef-fddb-4808-98cc-b1dc71d54dd9&quot;,&quot;duration&quot;:null}"></div><p><em><strong>^the value assessment of arbitrage LOL</strong> &#8212; jil sander, bicester village (UK outlet) </em></p><p>The move to formalize our sale edits was based on your (glowingly positive !!) feedback following the <a href="https://trademarked.substack.com/p/the-beauty-edit-welcome-to-the-elusive">EIHG beauty</a> letter during moda operandi&#8217;s sale a couple of weeks ago. I received so many email replies and DMs with a desire for MORE sale coverage via TM. </p><p>Which makes me so happy because i&#8217;ve always believed that shopping sales is one of life&#8217;s greatest pleasures&#8230;. like the thrill of discovering something dizzying at a price that feels too good to be true??? VERY exciting!!!! And on that note, before we continue, I want to be clear on a few guiding principles as we move forward: </p><ul><li><p><strong>Every pick will always be</strong> <strong>EHG/EIHG certified</strong> (read about that <a href="https://trademarked.substack.com/p/stealth-status-the-elusive-international">here</a>). I&#8217;ll only ever surface EIHG-aligned brands, and things that have been stamped with that aura. My only exception is for picks relevant to <a href="https://trademarked.substack.com/p/elusive-hot-girl-pov-raised-by-a">Goop-adjacency</a>, but that&#8217;s a subthread of the EHG/EIHG lineage anyway LOL. </p></li><li><p><strong>Discernment is our sacred covenant!!!</strong> There are lots of beautiful things that go on sale everyday, but <strong>not</strong> everything is WORTH it, even at sale price. This is my lens of what&#8217;s worth it to ME, but check your gut to see if it&#8217;s worth it to YOU. Perhaps the discount isn&#8217;t substantial enough to entice, and even that&#8217;s worth celebrating!! We are never ever despy over here!!!!</p></li><li><p><strong>On that note^^</strong> i&#8217;m only going to talk about sales that are compelling! And i fear that the majority of sales are&#8230; simply not. So if you have a request, send me a note or plug it in our <a href="https://substack.com/chat/2888747">gc</a>, however, i will always reserve the right to veto!!!</p></li><li><p><strong>To triple confirm that we&#8217;re aligned on ethos:</strong> <em>the thrill of a sale is in the mystical finds</em> &#8212; aka the things you&#8217;d have gladly bought for <strong>full price</strong>, but by the law of the invisible hand, you get to walk into a new portal where for a short window of time, your desires exist at a DISCOUNT (arbitrage). We buy things because they&#8217;re <strong>fundamentally GOOD</strong> + they <em>happen</em> to be on sale, <strong>not</strong> the other way around.</p></li></ul><p><strong>Alright, that feels good!!!! Let&#8217;s get into some FUN!!!!</strong></p><p>As <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Sogole Kane&quot;,&quot;id&quot;:5915847,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feea9703b-04f3-4a3d-9e11-99de9d789130_1080x1080.jpeg&quot;,&quot;uuid&quot;:&quot;2158ceac-a2d8-44bf-bbfb-6da0f94cf0ae&quot;}" data-component-name="MentionToDOM"></span> hilariously pointed out &#8212; it feels like the entire internet is 40% off rn. Over the past week, I have peeled through maybe 20K items across <strong>Khaite</strong> (nothing felt.. meaningful), <strong>The Webster</strong> (nothing felt worth it and/or EIHG-core), <strong>SSENSE</strong> (two picks, below), <strong>Net-a-Porter</strong> (BIG LOTTO ENERGY, picks below), <strong>Violet Grey</strong> (sauced), and <strong>Bergdorf&#8217;s</strong> (snooze, no picks.. but according to <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Jess Graves&quot;,&quot;id&quot;:15660473,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ed4bbe9-30a7-43d4-b160-e6d1fedf22eb_412x412.jpeg&quot;,&quot;uuid&quot;:&quot;4f08ddb7-bdfd-4e98-b84b-6d7502a4eacc&quot;}" data-component-name="MentionToDOM"></span>, there&#8217;s a hush hush Phoebe Philo sale happening IRL.. text ur SA!!). Lastly &#8212; a member of the TM gc highlighted the <strong>Nour Hammour</strong> online sample sale, so we have a bonus pick there !! </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://trademarked.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">if you&#8217;d like to subscribe to trademarked:</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><h3><strong>&#127744;Let&#8217;s honor our <a href="https://trademarked.substack.com/p/the-beauty-edit-welcome-to-the-elusive">roots</a> &amp; kick off w/ beauty:</strong> </h3><p><strong>VIOLET GREY: </strong>they&#8217;re doing a &#8220;put it in the bag&#8221; event wherein the whole site is eligible for a tiered discount based on how much you spend (e.g., 15% off for $250, up to 25% off for $1,000+). Here&#8217;s a niche &amp; pared down EIHG shortlist of like DESERT ISLAND picks &#8212; aka must haves that everyone is feral for/whispering about RN &#8212; </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!zfEA!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9946f347-1ae0-4948-ad08-9265496bc8ee.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!zfEA!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9946f347-1ae0-4948-ad08-9265496bc8ee.heic 424w, https://substackcdn.com/image/fetch/$s_!zfEA!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9946f347-1ae0-4948-ad08-9265496bc8ee.heic 848w, https://substackcdn.com/image/fetch/$s_!zfEA!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9946f347-1ae0-4948-ad08-9265496bc8ee.heic 1272w, https://substackcdn.com/image/fetch/$s_!zfEA!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9946f347-1ae0-4948-ad08-9265496bc8ee.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!zfEA!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9946f347-1ae0-4948-ad08-9265496bc8ee.heic" width="268" height="360.4010989010989" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9946f347-1ae0-4948-ad08-9265496bc8ee.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1958,&quot;width&quot;:1456,&quot;resizeWidth&quot;:268,&quot;bytes&quot;:1269118,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://trademarked.substack.com/i/163948082?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9946f347-1ae0-4948-ad08-9265496bc8ee.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!zfEA!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9946f347-1ae0-4948-ad08-9265496bc8ee.heic 424w, https://substackcdn.com/image/fetch/$s_!zfEA!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9946f347-1ae0-4948-ad08-9265496bc8ee.heic 848w, https://substackcdn.com/image/fetch/$s_!zfEA!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9946f347-1ae0-4948-ad08-9265496bc8ee.heic 1272w, https://substackcdn.com/image/fetch/$s_!zfEA!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9946f347-1ae0-4948-ad08-9265496bc8ee.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">up first: we&#8217;re spilling tea on this mysterious $1,100 <a href="https://go.shopmy.us/p-18237829">perfume</a> !!!!</figcaption></figure></div><ol><li><p><strong>Starting with <a href="https://www.businessoffashion.com/news/beauty/violet-grey-madame-grey-perfume-1100/">BREAKING NEWS</a>:</strong> Violet Grey just launched <em><a href="https://go.shopmy.us/p-18237829">Madame Grey</a></em>, a $1,100 perfume (extrait de parfum) that&#8217;s being sold in a limited capacity (only 1,100 vessels)&#8230;. <strong>The insane part</strong> is that they aren&#8217;t listing any of the perfume&#8217;s notes online. So if you can&#8217;t make it to a Violet Grey store to smell it IRL, the only thing you&#8217;ll ever know about what it smells like is per the <a href="https://go.shopmy.us/p-18237829">website&#8217;s</a> <em>&#8220;It smells like every girl who ever broke your heart.&#8221;</em> Ominous, but im intrigued..</p></li><li><p><strong>What&#8217;s even crazier???</strong> VG launched a massive (3.4 oz) bottle of <a href="https://go.shopmy.us/p-18237848">hair perfume</a> <strong>with the same scent&#8230;..</strong> <strong>for only $100???</strong> AKA the same-ish product 1/10th the price??? I got my hands on both perfumes yesterday (TY Hirshleifers), which I sprayed LIBERALLY in my hair and on my inner wrist before departing for <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Phia&quot;,&quot;id&quot;:280322044,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/57dbc0e6-58e6-434f-b7d1-ab5a8c735fb5_1288x1072.jpeg&quot;,&quot;uuid&quot;:&quot;6764b0e6-5473-4229-8b07-bab4c2e4d64a&quot;}" data-component-name="MentionToDOM"></span> &#8217;s outdoor garden party!!! </p></li><li><p><strong>SO WHAT DOES IT SMELL LIKE TARIRO???</strong> Sweeter than you&#8217;d think&#8230; but not <em>entirely</em> unique??? Like you&#8217;ve definitely smelled something adjacent before. <strong>NOTES:</strong>  It&#8217;s the axis of <strong>fresh</strong> (soapy &amp; powdery and maybe a little salty in a summery/mildly aquatic way), <strong>floral</strong> (maybe geranium or hints of jasmine/lilly of the valley.. dark horse would be white peony), <strong>creamy</strong> (a little sandalwood and perhaps a little white tea&#8230; it&#8217;s like <em><strong>very</strong></em> creamy!!!), with <strong>HINTS of sweet citrus</strong> (I think mandarin&#8230; compliments the creaminess) and <strong>a lil</strong> <strong>sweet vanilla</strong>. There&#8217;s maybe a dash of patchouli, and it gets more powdery and like fresh/soapy as it dries down. </p><ol><li><p><strong>I think you&#8217;d initially expect </strong><em><strong>the woman who broke your heart</strong></em> to smell like tantalizing + dark&#8230; oudy/musky/woody/spicy&#8230; or like a heady-gourmandy blend&#8230; but <strong>this is the polar opposite.</strong> Which actually tracks, because I think the heartbreak that cuts deepest is from the person who never leads with the fact that they have the capacity to eviscerate you. <a href="https://go.shopmy.us/p-18237829">Madame Grey</a> smells like an intoxicating love, yes, but the kind that stems from letting your guard down and getting diabolically trounced on by the sweetest fairy in the land. Even worse, you can&#8217;t seem to hate her after she leaves &#8212; you cling to the sweetly unassuming scent that lingers on your pillows, now mixed with the saltiness of your tears, because it still smells like safety, trust, and vulnerability. CRUSHING. </p><ol><li><p><strong>I will also say,</strong> after we&#8217;d finished dousing the hirschleifers&#8217; violet grey outpost with the scent, a 50ish year old woman came up and asked <em>what is that fragrance?</em> And it looked like she had STRONG intent to buy. I could see this becoming the new baccarat rouge for women over 45!!! Lily Vanderwoodsen&#8217;s daytime scent if I may. </p></li></ol></li><li><p><strong>STRATEGY:</strong> If i&#8217;m being honest, I&#8217;d have been pissed if I spent $1,100 with a promise to overtly break a man&#8217;s heart and it&#8217;s more Water Lilly than s3x siren LMFAO. <strong>I will say that the $100 (3.4oz!) hair scent is a brilliant pick.</strong> It lasted just as long as the perfume did!! Which at first I was like <em>how dumb for them to have launched the SAME SCENT for a fraction of the price at the SAME TIME.</em> Like doesn&#8217;t that immediately cheapen the value of the $1,100 bottle??? Until my strategy brain turned on (thank god) and I realized that <strong>the $1,100 perfume is simply a red herring</strong> and the vehicle for this vertical&#8217;s profitability RELIES on selling that hair mist. Which is fckn BRILLIANT because every aspirational consumer of the $1,100 perfume <em><strong>will</strong></em> be sprinting to get their hands on something that feels priced almost <em>too good to be true</em> (like you CAN spray hair perfume on your body&#8230;..). If the extrait de parfum is for lily vanderwoodson and her highland park/beverly hills/greenwhich contingents, then <strong>the hair perfume is the west village girl&#8217;s dream dupe.</strong> (FYIW &#8212; I bought the hair perfume&#8230; no regrets lmfao, I feel flirty and powerful). </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o-C0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a24e8bf-3d1d-4d69-b674-3059ba5f21f2.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o-C0!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a24e8bf-3d1d-4d69-b674-3059ba5f21f2.heic 424w, https://substackcdn.com/image/fetch/$s_!o-C0!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a24e8bf-3d1d-4d69-b674-3059ba5f21f2.heic 848w, https://substackcdn.com/image/fetch/$s_!o-C0!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a24e8bf-3d1d-4d69-b674-3059ba5f21f2.heic 1272w, https://substackcdn.com/image/fetch/$s_!o-C0!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a24e8bf-3d1d-4d69-b674-3059ba5f21f2.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o-C0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a24e8bf-3d1d-4d69-b674-3059ba5f21f2.heic" width="196" height="294.9423076923077" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6a24e8bf-3d1d-4d69-b674-3059ba5f21f2.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2191,&quot;width&quot;:1456,&quot;resizeWidth&quot;:196,&quot;bytes&quot;:962761,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://trademarked.substack.com/i/163948082?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a24e8bf-3d1d-4d69-b674-3059ba5f21f2.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o-C0!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a24e8bf-3d1d-4d69-b674-3059ba5f21f2.heic 424w, https://substackcdn.com/image/fetch/$s_!o-C0!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a24e8bf-3d1d-4d69-b674-3059ba5f21f2.heic 848w, https://substackcdn.com/image/fetch/$s_!o-C0!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a24e8bf-3d1d-4d69-b674-3059ba5f21f2.heic 1272w, https://substackcdn.com/image/fetch/$s_!o-C0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a24e8bf-3d1d-4d69-b674-3059ba5f21f2.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">welcome home, <a href="https://go.shopmy.us/p-18237848">champ</a></figcaption></figure></div></li></ol></li></ol><h4><strong>QUICKER HITS 4 VIOLET GREY SALE PICKS:</strong> </h4><ol start="2"><li><p><strong>This is the <a href="https://go.shopmy.us/p-18235690">tinted moisturizer</a> EIHGs are hoarding for summer.</strong> Apparently it&#8217;s so good it&#8217;s baptismal (leaving one feeling refreshed, anew, and anointed). Ppl are still gatekeeping this, so it&#8217;s worth giving a whirl if you get a rush from being EARLY <em>and</em> you like the idea of having skin that looks rich enough to have been bestowed its own trust.  </p></li><li><p><strong>If you read the OG beauty <a href="https://trademarked.substack.com/p/the-beauty-edit-welcome-to-the-elusive">edit</a>,</strong> then you understand how <strong>feral</strong> EHGs/EIHGs are for <a href="https://go.shopmy.us/p-18238677">this</a> exfoliant set from Lilis. I hate to report that it&#8217;s as good as they say it is. I&#8217;m never turning back, my skin is smoother than a baby!!!! So so sooo timely for summer!!! </p></li><li><p><strong><a href="https://go.shopmy.us/p-18238780">All</a> Victoria Beckham beauty is insane,</strong> but I&#8217;d start w/ the augustinus bader infused concealer <a href="https://go.shopmy.us/p-18238799">pen</a> + this sexy af <a href="https://go.shopmy.us/p-18238839">fragrance</a> if you really wanna meet Your Destiny. </p></li><li><p><strong><a href="https://go.shopmy.us/p-18238887">This</a> is the best mascara ever.</strong> Slept on. Not discussed enough. Doesn&#8217;t flake, doesn&#8217;t smudge, volumes AND lengthens and my eyelashes never feel dry!!!!</p></li><li><p><strong>The one makeup <a href="https://go.shopmy.us/p-18238932">product</a> that I treat like skincare</strong> (aka I wear even on no makeup days LOL). Melts like BUTTER, glows like the SUN. </p></li><li><p><strong>If you love a roller perfume for travel, start <a href="https://go.shopmy.us/p-18239026">here</a>!!!</strong> I will say it smells GOOPY &#8212; like a chic wellness retreat in the Amazon. I love it, I wear to bed sometimes and ALWAYS to freshen up on a long flight. It&#8217;s calming too!!!! ++ another <strong><a href="https://go.shopmy.us/p-18239053">pick</a></strong> that goes in the travel bag!!!!</p></li><li><p><strong>Lastly &#8212; a stealth <a href="https://go.shopmy.us/p-18239118">pick</a> &#8212;</strong> THESE ARE THE BEST <a href="https://go.shopmy.us/p-18239118">SHEET</a>+ <a href="https://go.shopmy.us/p-18239139">UNDEREYE</a> MASKS OF ALL TIME; I KEEP TELLING U AND I WON&#8217;T STOP TELLING U!!!!!</p></li></ol><h3>&#127744;THE SSENSE SALE: up to 50% off</h3><ol start="9"><li><p><strong>If you are a TM OG then you know</strong> how long I&#8217;ve been searching for the <a href="https://go.shopmy.us/p-18239331">perfect</a> kitten heel, pointy toe boot. I&#8217;ve had <a href="https://go.shopmy.us/p-18239331">these</a> toteme ones in my cart since&#8230; October???? My gut said do NOT buy them full price, so they&#8217;ve been a strong HOLD. I feel like if I survived winter without them, IDK, but perhaps I&#8217;ll regret.. we&#8217;ll see where the cookie crumbles. </p></li><li><p><strong>E(I)HGs love Sophie Buhai and I get <a href="https://go.shopmy.us/p-18239385">WHY</a>.</strong> A gorgiana summer necklace (that also somehow reads winter??)!!!</p></li></ol><h3>&#127744;THE HOLY GRAIL: NET-A-PORTER PRIVATE SALE (up to 40% off)**</h3><p><em>**to access the private sale you need to be logged into your NAP account, they are segmenting the sale for those with silver rewards and above!!**</em></p><p><strong>TLDR: this sh*t is GOOOOOOD.</strong></p><ol start="11"><li><p><strong>If you haven&#8217;t heard,</strong> finding perfect poplin pants = the hottest summer commodity amongst this elusive hot girl cohort. <a href="https://go.shopmy.us/p-18242783">These</a> white ones (from an EIHG-beloved brand!!) are SEISMIC</p></li><li><p><strong>If you&#8217;re shopping for Cowboy Carter,</strong> I fear you <a href="https://go.shopmy.us/p-18239977">neeeeeed</a> to consider these CHIC af cowboy boots from Gabriela Hearst&#8230;. like guys I don&#8217;t even rlly LIKE cowboy boots, but I want <em>these</em>&#129760;&#129760;&#129760;&#129760;&#129760;&#129760;</p></li><li><p><strong>No no no no no are you KIDDING w/ <a href="https://go.shopmy.us/p-18243051">this</a> Lisa Yang Butter Yellow BRUSHED Cashmere Cardigan????</strong> AKA all of my keywords???? YES i&#8217;d like to walk around looking like a lil cutie bby chick!!!!!! Like imagine if <a href="https://go.shopmy.us/p-18243051">worn</a> over the shoulder with a white poplin <a href="https://go.shopmy.us/p-18242783">pant</a> + white baby <a href="https://go.shopmy.us/p-18242725">tee</a> + (stacked) juju silver <a href="https://go.shopmy.us/p-18243137">cuffs</a> + thick <a href="https://go.shopmy.us/p-18245894">flops</a> for a casual summer dinner on a breezy night!!!! IN ! MY ! FCKN ! CART !!!!!!!!</p></li><li><p><strong>Idk guys,</strong> recently i&#8217;ve been feeling influenced on <a href="https://go.shopmy.us/p-18240812">these</a> poolshoe-9000s &#8230; ridiculous in the sense that a cartoon wannabe villain def wore them, but the red???!!!! sigh. </p></li><li><p><strong><a href="https://go.shopmy.us/p-18240325">These</a> are a freaky lil heel for summer&#8230;..</strong> I&#8217;m obsessed? Like there&#8217;s something restrained yet sexy about them&#8230;..</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!pPsy!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6db64199-2aa6-4c18-83d6-832af8ce544f_1290x2796.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!pPsy!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6db64199-2aa6-4c18-83d6-832af8ce544f_1290x2796.png 424w, https://substackcdn.com/image/fetch/$s_!pPsy!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6db64199-2aa6-4c18-83d6-832af8ce544f_1290x2796.png 848w, 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srcset="https://substackcdn.com/image/fetch/$s_!pPsy!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6db64199-2aa6-4c18-83d6-832af8ce544f_1290x2796.png 424w, https://substackcdn.com/image/fetch/$s_!pPsy!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6db64199-2aa6-4c18-83d6-832af8ce544f_1290x2796.png 848w, https://substackcdn.com/image/fetch/$s_!pPsy!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6db64199-2aa6-4c18-83d6-832af8ce544f_1290x2796.png 1272w, https://substackcdn.com/image/fetch/$s_!pPsy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6db64199-2aa6-4c18-83d6-832af8ce544f_1290x2796.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div></li><li><p><strong>THE <a href="https://go.shopmy.us/p-18240270">leopard</a> valentino jacket</strong> (that we talked about <a href="https://trademarked.substack.com/p/groupchat-review-11-honest-updates">BEFORE</a>^ Morgan Stewart wore in Paris hehe) is on sale and I am delulu&#8230; so she&#8217;s in my cart rn HAHAHA</p></li><li><p><strong>Ok guys you know how I&#8217;ve been maddeningly <a href="https://go.shopmy.us/p-18240525">obsessed</a> with</strong> (stealth EIHG CORE) Bally boat shoes??? Like I&#8217;ve been bitting my inner cheek to nOT buy for the past 9 months and noooowwww they are on sale just in time 4 summer :D. Sadly, the <em><a href="https://go.shopmy.us/p-18240525">main</a></em> color that I have lost sleep over is still full price&#8230;. but I currently have these in my cart, LMK WHAT U THINK: <a href="https://go.shopmy.us/p-18240552">burgundy</a>; CHOCO BROWN <a href="https://go.shopmy.us/p-18240593">SUEDE</a> (arguably more fall tho)!!!!! </p></li><li><p><strong>If fall was about the chocolate brown button down, then <a href="https://go.shopmy.us/p-18241566">summer</a> is about the pink one&#8230;.</strong> If you haven&#8217;t seen it yet, HMU in July ;). <a href="https://go.shopmy.us/p-18241566">This</a> billowy pink silk (!!!!) one from a stealth EIHG brand??? Paired with a cropped + tailored white linen short this summer???? Say LESS. </p></li><li><p><strong>I have never been influenced by <a href="https://go.shopmy.us/p-18240718">these</a> until</strong> I saw no less than 3 chic downtown queens wearing the burgundy ones with perfect pairs of vintage 501s and I UNDERSTOOD. Like throwing w/ a vintagey plain white <a href="https://go.shopmy.us/p-13347796">tee</a>, cord headphones, light jewelry (perhaps just rings?), and <a href="https://go.shopmy.us/p-18240718">THESE</a>??? It just fckn works.</p></li><li><p><strong><a href="https://go.shopmy.us/p-18241867">These</a> feel like a</strong> <em>Duchess of Sussex at polo</em> pant and i&#8230; want them.</p></li><li><p><strong>I <a href="https://go.shopmy.us/p-18241048">love</a> satin shoes bc WHERE are you wearing them.</strong> And I think that&#8217;s kinda the point. <a href="https://go.shopmy.us/p-18241048">These</a> are stunning in such a luxurious copper hue. With a long, white poplin skirt!! come ON!!!</p></li><li><p><strong>The clutch that unites </strong>EHG x EIHG&#8217;s (esp during wedding szn)!!!! Many options are on sale, but <a href="https://go.shopmy.us/p-18241141">this</a> would be my pick.  </p></li><li><p><strong><a href="https://go.shopmy.us/p-18241268">Ugh</a> I just really love this cropped barn jacket.</strong> </p></li><li><p><strong>The EIHGs&#8217; <a href="https://go.shopmy.us/p-18242541">favorite</a> (thin, silky) summer long sleeve&#8230;</strong> wear at a casual beachside dinner with a bikini top layered underneath + a <a href="https://go.shopmy.us/p-18242916">silver</a> hot girl statement <a href="https://go.shopmy.us/p-18242916">necklace</a> </p></li><li><p><strong>My <a href="https://go.shopmy.us/p-18240148">favorite</a> proenza snow boots</strong> that earned me MANY a compliment at my goop-adjacent mom Tribeca workout class are now 40% off &#8212; lucky YOU</p></li><li><p><strong>Ummm ok????</strong> what a <a href="https://go.shopmy.us/p-18241357">perfect</a> jacket &#8230; I envision on cool bk heights moms who would layer over their pre-pilates athleisure for school drop off??? LFG </p></li><li><p><strong>EHGs love &amp;daughter and </strong><em><strong>I</strong></em><strong> loooove <a href="https://go.shopmy.us/p-18241814">this</a> polo sweater!!!</strong> two perfect colors combined. Also I have <a href="https://go.shopmy.us/p-18241701">this</a> sweater in a punchy, blue undertoned red that gets me compliments oFTEN!!!</p></li><li><p><strong>Juuust one of <a href="https://go.shopmy.us/p-18242009">those</a> perfect spring (mohair) sweaters.</strong> It rlly gives Monet&#8230;&#8230;. <em>actually?</em> I&#8217;d strongly recommend WEARING <a href="https://go.shopmy.us/p-18242009">this</a> sweater to the met whilst you stare at some monet &#8212; tbh art meeting form, ha!</p></li><li><p><strong>Some of THEEEEE dries sneakers are 40% off:</strong> <a href="https://go.shopmy.us/p-18240386">gold</a>, <a href="https://go.shopmy.us/p-18240412">pink</a>, <a href="https://go.shopmy.us/p-18240450">red snakeprint </a></p></li><li><p><strong>Ahhhhh, the <a href="https://go.shopmy.us/p-18242083">sweater</a> that united NYC&#8217;s rich mommies</strong> (UES x Gramercy x Tribeca x WV x BK Heights, etc&#8230;) &lt;3 </p></li><li><p><strong>This summer <a href="https://go.shopmy.us/p-18242185">dress</a> is just sooooo fckn chic, and soooooo fckn TIMELESS &#8212;</strong> strong SOF x Hamptons aura </p></li><li><p><strong><a href="https://go.shopmy.us/p-18242252">This</a> is just one of those staple basics that everyone needs but</strong> you never remember to buy until it&#8217;s too late &amp; you&#8217;re now feeling cold asf at ur outdoor summer dinner :) :) :) :) &#8230;.. and might I suggest <a href="https://go.shopmy.us/p-18242336">another</a> summer sweater from this classic EIHG-core brand in the perfect summer blue + the cashmere is so thin thin thin&#8230;. Both are in my <a href="https://go.shopmy.us/p-18242336">CART</a> !!!!!!!</p></li><li><p><strong>A <a href="https://go.shopmy.us/p-18242415">pair</a> of buttery ivory pinstripe POPLIN PANTS????</strong> From a stealth EIHG brand???? Say less&#8230;. (wear with a baby <a href="https://go.shopmy.us/p-18242725">tee</a> and chunky silver jewelry) </p></li><li><p><strong>I&#8217;m hearing from an EHG in my life that</strong> <a href="https://go.shopmy.us/p-18243191">these</a> are just PHENOMENAL pants, had to include!!!!  </p></li><li><p><strong>WDYM suzie kondi</strong> and her perfect large spools of cashmere jooshi sweaters are 40% OFF RIGHT NOW?? That almost never happens. Softest cashmere you will ever touch, and a STRONG EIHG throw. I&#8217;d hit <a href="https://go.shopmy.us/p-18243268">pink</a> orrrrr <a href="https://go.shopmy.us/p-18243296">this</a> zany one that would be so perfect for bringing life to an early flight &lt;3</p></li><li><p><strong>Very few <a href="https://go.shopmy.us/p-18242463">things</a> are so compellingly perfect that they need no explainataion but this&#8230;.</strong> I fear you&#8217;ll immediately get its power or&#8230; you won&#8217;t</p></li><li><p><strong>I have <a href="https://go.shopmy.us/p-18243373">this</a> staud sweater and it&#8217;s perfect loungewear.</strong> Cozy and soft but also incredibly flattering. I shrug it on over my fave <a href="https://go.shopmy.us/p-13490010">leset</a> tee and make a cinnamon latte in a big <a href="https://go.shopmy.us/p-18243447">mug</a> and I feel like Maslow was writing the tippy top of his needs-hierarchy about ME (ha!).</p></li></ol><h3>BONUS FLAG &#8212; Nour Hammour Sample Sale: </h3><ol start="38"><li><p><strong>if you&#8217;re in the market for a suede trench&#8230;</strong> <a href="https://go.shopmy.us/p-18239618">this</a> one (in merlot) made my chest clench. </p></li></ol><p>Well my sweet fairy princess angels, it is time I bid thee adieu. We&#8217;ll be queuing up more shopping content over the next week or so, as we ramp into SUMMER STARTER PACKS and <em>hopefully</em> another Hot Girl Arbitrage dedicated to the MDW sales!!! LMK what are MUSTS to buy because I am failing to edit my cart to a.. normal.. volume hahahahaha. I love you so so much!! Endlessly much!!!! I hope you had a calm and easeful and delightful start to your week &lt;3 &lt;3 &lt;3 &lt;3</p><p>TALK SOON; </p><p>TM x</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://trademarked.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">if you&#8217;d like to subscribe to trademarked:</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><div><hr></div><p><em>***please note that some of these links are affiliate, and a small commission may be earned with your purchase***</em></p><div><hr></div><p></p><p></p>]]></content:encoded></item></channel></rss>